Julia Karolina Frey

Julia Karolina Frey

Fashion marketing strategist and writerLondon, United Kingdom
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Julia Karolina Frey

Julia Karolina Frey

Fashion marketing strategist and writerLondon, United Kingdom
About me
Ambitious fashion marketing strategist innovating on brand storytelling and communication for sustainable fashion brands. In previous collaborative projects with Kering and Microsoft, I developed concepts for fashion by integrating emerging technologies. Experienced in marketing communications, research, writing and content creation.
Projects credited in
  • LCF x Microsoft student project: innovations in AR, VR and AI
    LCF x Microsoft student project: innovations in AR, VR and AILondon College of Fashion, UAL, partnered with Microsoft through our Fashion Innovation Agency to create cross-course groups who were able to experiment with technologies to disrupt traditional fashion design and retail. There were six projects: SmartSigns Janet Heroes DiDI Hololux Augmenta The groups worked with Microsoft equipment, and mentoring from Microsoft, Fashion Innovation Agency and industry professionals who came in to guide them.
Skills
  • Conception
  • Copywriting
  • Content Creatiion
  • Journalism
  • Research
  • Marketing
  • Communication
  • Branding
  • Sustainability Strategy
  • Fashion Technology
Education
    London College of Fashion, UAL logo
    London College of Fashion, UAL logo
    Master of ArtsLondon College of Fashion, UAL
     - London, United Kingdom
    • MA Strategic Fashion Marketing • Fashion Branding, Marketing Communications, Fashion Business Strategies, International Marketing Strategies, Research Methods • MA-thesis: „To what extent can the implementation of AR and VR as a sustainability marketing tool increase sustainable fashion awareness amongst consumers?”