About me
Ambitious fashion marketing strategist innovating on brand storytelling and communication for sustainable fashion brands. In previous collaborative projects with Kering and Microsoft, I developed concepts for fashion by integrating emerging technologies. Experienced in marketing communications, research, writing and content creation.
Projects credited in
- LCF x Microsoft student project: innovations in AR, VR and AILondon College of Fashion, UAL, partnered with Microsoft through our Fashion Innovation Agency to create cross-course groups who were able to experiment with technologies to disrupt traditional fashion design and retail. There were six projects: SmartSigns Janet Heroes DiDI Hololux Augmenta The groups worked with Microsoft equipment, and mentoring from Microsoft, Fashion Innovation Agency and industry professionals who came in to guide them.
Skills
- Conception
- Copywriting
- Content Creatiion
- Journalism
- Research
- Marketing
- Communication
- Branding
- Sustainability Strategy
- Fashion Technology
Education
Master of ArtsLondon College of Fashion, UAL
- London, United Kingdom
• MA Strategic Fashion Marketing
• Fashion Branding, Marketing Communications, Fashion Business Strategies, International Marketing Strategies, Research Methods
• MA-thesis: „To what extent can the implementation of AR and VR as a sustainability marketing tool increase sustainable fashion awareness amongst consumers?”