About me
With 7+ years of experience in
the UX and Optimisation industry I am a professional problem-solver with passion for user needs combined together with business needs, design aesthetics and experience optimisation. Currently based in Manchester.
Work history
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Lead UXWorship Agency
Manchester, United KingdomFull Time
CRO and UX digital agency working with eCommerce and Financial industries.
Leading the user experience design for digital products and services within an CRO agency. I help to ensure that the creative process becomes efficient and streamlined by implementing tools, processes and methodologies;
Working closely with clients to define a UX/CRO strategy
and prioritise their website roadmap by bringing together the business needs and findings from user research and
split testing. Sometimes it requires challenging positively client requirements;
Communicating the concepts and ideas through concept maps, sketches, diagrams and many other visual thinking methods;
Based on research of user needs, I optimise the service design and develop new journeys - for example with one client we developed a new idea of an educational funnel for their diet plans which merged the business need and a user need.
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CRO ManagerPush Doctor
- Manchester, United KingdomFull Time
Developed an Optimization roadmap which feed into the business growth plan. I was responsible for constant updates and iteration of the Optimisation roadmap;
Improved the A/B and MVT testing process from insights to creating hypothesis and to the live launch of the test;
Organising and running remote user research testing with tools such as WhatUsersDo and UsabilityHub, to gain the qualitative feedback on the tests or ideas for new products;
Working together with developers, designers and wider UX teams on planning product development and new product/service ideas;
Working closely with Marketing Director I was the initiator and lead of the user sign-up journey optimisation which also included the Monthly Subscribtion journey.
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Skills
- Wireframe Creation
- UX Strategy
- User Research
- Conversion Optimisation
- Management
- Process Improvement
- User Journeys
- Organisation
- Project Management
- Optimisation
Education
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Certificates in Interaction DesignThe Interaction Design Foundation
Manchester, United Kingdom
Ongoing studies online.
Finished courses with Certificates so far:
* Conducting Usability Testing
* Human-Computer Interaction (HCI)
* The Psychology of Online Sales
Currently going through courses:
* Psychology of Interaction Design: The Ultimate Guide
BA(Hons) Advertising and Brand ManagementManchester Metropolitan University
- Manchester, United Kingdom
Research Project (2:1) - How customer service affects on Brand Loyalty?
First, second and final Year Modules Included: Principles of Marketing | Consumer Psychology and Behaviour| Marketing Communication Theory and Practice | Ideas, Creativity and Entrepreneurship | Advertising | Brand management | Direct marketing | Strategic Marketing Management etc.