About me
Creative. Solution Driven. Team Player.
I am a multifaceted media and partnerships planner with extensive experience at media agency and media owner alike. I spent the first 9 years of my career at leading media agencies working with some of the world’s biggest brands helping them to navigate the digital world, before moving into a broader comms role. This gave me exceptional ability to be able to create, implement and optimise truly integrated 360-degree media plans. From there, I moved to news and publishing working in strategic partnerships, developing complex media partnerships, spanning all disciplines. My experience in both planning, buying and also selling allows me to understand media, it’s currencies and therefore true media value for clients.
I have built and managed award winning teams and am a firm believer that empowered people make the best business decisions.
Projects credited in
Work history
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ConsultantTRIBE
- London, United KingdomFreelance
Identified inefficiencies in workstreams within commercial team, specifically across account management, rewriting customer success templates. Developed template for Client Partners annual strategies, incl. creating 2019 commercial analysis overview. Drafted industry award entries. Ran external events.
Group Head of Create (Partnerships)Hearst Magazines UK
- London, United KingdomFull Time
Repositioned Hearst UK as innovative, cross media solutions business, focussing on driving print innovation, digital content, live events, accreditation and licensing, contributing to win at Media Week Awards for Media Brand of the Year 2018. Responsible for all £100K+ media partnerships across Dentsu Aegis, Omnicom, IPG and Havas. Built team pipeline. Managed team of 6 partnership strategists
Skills
- Digital
- Digital Advertisement
- Digital Advertising
- Digital Campaign
- Digital Content
- Digital Consulting
- Digital Agency
- Strategy Consulting
- Communication Strategy
- Communications Strategy
- Campaign Strategy
- Content Strategy
- Creative Strategy
- Digital Strategy
- Media
- Media Partnerships
- Media Planning
- Media Sales
- Media Strategy
- Digital Media
- Creative Media
- Entertainment Media
Education
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Bachelor of Arts (BA) Liverpool John Moores University
- Liverpool, United Kingdom
Media & Cultural Studies
Incl sociology of the media
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A LevelsStratford-upon-Avon Grammar School for Girls
- Stratford-upon-Avon, United Kingdom
English Literature
Spanish
Theatre Studies
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