Work history
Digital Account DirectorOMD
- Sydney, AustraliaFull Time
• Ensure the digital campaigns and data strategy leads the market and coordinate with the implementation teams to convert these strategies into campaign initiatives.
• Creating and delivering sustainable testing and innovation roadmaps aligned with the client business priorities
• Regular meetings with key and relevant media, data and technology partners to understand opportunities within their development and innovation roadmaps.
• Measurement and performance delivery
• Testing and Innovation roadmaps in place for the client on an annual basis
• Support the Trading Director as they lead the negotiation approach with digital partners, including communication expected and forecast spends.
• Responsible for the delivery of key digital partnerships and JVPs
• Working with the trading team to ensure all client investment (both traditional and digital investment) is leveraged to unlock data and technology benefits.
• Ensuring all media is planned with measurable outcomes that align with the briefed business priorities with reporting delivered on-time and to a high standard.
• Inspire, educate and inform the client and internal team on the latest market trends, best practices, insights and innovation.
Clients: Beiersdorf (Nivea & Elastoplast), Hasbro, Frucor Suntory, Allergan.
Digital & Media Marketing ManagerPepsiCo
- Madrid, SpainFull Time
• Streamlining brand planning and global & local marketing teams: Pepsi, 7UP, Bitterkas, KAS, Mountain Dew, Gatorade & Lipton.
• Create a full digital calendar plan and engagement platforms for all markets.
• Be a part of the brand digital content creation team to create and secure sign off from stakeholders for multi-market hero/campaign toolkit.
• Orchestrate the digital media planning, buying and digital content launches for Pepsico´s beverage brand portfolio. Deliver clear reviews of activity performance vs. plan and define future recommendations to optimise / improve digital performance. ( Programmatic, Digital TV, SEM, Social Paid, etc.)
• Full project, agency & budget management to deliver calendar on time & in full.
• Lead creation, transition and management of multi-market websites and social pages
• Build relationships with European key digital media partners based on European JBP (i.e. Facebook, Twitter, Google, Mail.ru], linking up closely with markets, OMD and other agencies to utilise partner added value effectively
• Support Test & Learn brand priorities to drive future growth aligned with CoE framework for digital marketing and e-Commerce
• Support insights team & CoE to develop a common measurement approach including scorecards, tools for ROI & equity measurement and the relevant KPIs and benchmarks. Align on target digital share of media based on econometric modelling meta-learnings.
• Stay current on the strategic digital landscape (consumers, competitors, technologies, etc.) and shares this information with key stakeholders
• Share best practise implementation and lessons learnt, including opportunities to Lift & Shift best practises, successes and failures and innovative technologies with European digital network
• Support the Digital Capability agenda with the CoE and Marketing Capability team, both on the specific capability sessions, but mainly during the on-going day by day work with the teams to help up skill future marketing capability
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