About me
Highly enthusiastic and motivated marketing professional with excellent interpersonal and leadership skills. My greatest strength is my passion for delivering the best results and striving to make any project a success. I am able to quickly adapt to new environments and determined to build a successful career in the field of marketing communications.⠀⠀
Work history
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Freelance Marketing & CopywritingSelf Employed
Prague, CzechiaFreelance
• Increasing engagement through attractive copies for blogs, websites, landing pages and mobile applications
• SEO optimization of web pages and articles
• Managing visual content on websites, apps and social media platforms to attract more visitors
• Web content editing and translation
B
B
Marketing ExecutiveBIS Group
Prague, CzechiaFull Time
• Developing and implementing strategic event marketing plans for B2B
• Planning and allocating budgets for paid media campaigns
• Creating targeted email campaigns, managing clients databases (CRM)
• Managing company website through WordPress: creating pages, uploading and editing content optimized for search to improve user experience and maximize conversions
• Liaising with team members, clients and stakeholders
• Planning and executing AdWords campaigns and social media sponsored content
• Developing lead generation strategies for the blog, Twitter and LinkedIn
• Measuring, analyzing and optimizing performance of marketing activities
• Assisting with event coordination at the venue
• Training new staff and coordinating a team of four
• Producing, proofreading and editing brand-aligned and SEO optimized content for different audience segments for emails, adverts, web pages, blog, social media and a company magazine
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Skills
- Copywriting
- Marketing Strategy
- Branding
- Communication
- Project Management
- Web Analytics
- Content Management
- Lead Generation
- Email Marketing
- Online Advertising
Education
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U
Exchange SemesterUniversity of Gloucestershire
- Cheltenham, United Kingdom
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BSBA International Business and MarketingCity University of Seattle
- Prague, Czechia
I studied Business Administration course at the City University of Seattle along with my main Marketing Communications course as a part of a joint-degree study program, which allowed me to received two degrees upon graduation. The course gave me a great base on how to efficiently operate and manage various business processes, giving insights on basics of financial accounting, operations and project management, the importance of critical thinking, information technologies and more.
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