About me
A strategist with 10 years experiences, at agencies such as The Future Laboratory and Anyways, working with business leaders and teams to develop deeper understanding of changing human needs, culture and technologies, imagining and exploring potential futures, and inspiring and guiding design, creativity and innovation across products, internal culture, communication and experiences. Clients include Nike, Samsung, Tarkett, Wrangler, Barclays, Unilever, Jameson and Avery Dennison
Projects credited in
- London DreamingLondon Dreaming is a campaign and range of activities which celebrated Uniqlo’s sponsorship of the new Tate Modern opening. Our challenge was to communicate this in as culturally authentic a way as possible, while keeping the project as imaginative, playful and accessible as both organisations involved. I assisted on this project from start to finish while working as a Junior Creative at Anyways.
- Worms for BreakfastIn Summer 2018 we partnered with Anyways to run an event at Bonds. Hackney. The idea was to create a fun, safe place in which ANNA’s first customers could share stories about the highs and lows of setting up their own businesses. It was a fun morning with a fascinating, talented group of guests and our speaker Victoria Stoyanova and delicious food by 26 Grains7
- Unilever ReformWe inspired Unilever to look at their products in a more playful, refreshing and provocative light.12
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Work history
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Strategy DirectorFranklintill Studio
London, United KingdomFull Time
Translating research to help brands understand what macro trends and changing lifestyles mean for future brand and product innovation.
— Running global user and expert research
— Planning and facilitating client workshops and presentations
— Synthesising research into insights and opportunities across design, products and services
— Leading business development and proposals
Head of StrategyAnyways Creative
- London, United KingdomFull Time
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Skills
- Creative Leadership
- Design Strategy
- Future Trends
- Research
- Workshop Delivery
- Trend Analysis
- Team Management
- Project Management
- Creative Briefing
- Creative Consultancy