Conceptual innovation, a robust work ethic, and productive team collaboration with leadership are all essential components to success in the creative industry. As a skilled and ambitious senior professional with more than 12 years of experience developing marketing for some of the world’s largest brands.
My background includes brand strategy, digital development and content, experiential, production and omni-channel experiences across Europe and the United States. Some highlights of my experience include:
· Introducing the creative strategic direction at Core, establishing the processes, client experiences, templates and spearheading the winning pitches which has started to reposition Core; aligning to its transformation plan.
· Establishing the US Branch office of a UK WPP agency; new business development, pitching and quality control on all deliverables and content across all brands.
· Working in multiple markets (USA and Europe) has given me the opportunity to work with a range of clients from multiple backgrounds and learn from incredible work opportunities.
· Demonstrating a proven record of success in team motivation and leadership, growing and developing junior team members and mentoring peers.
· FWA judging panel, company committee/panels and creative podcast founder.
With my keen ability to lead the evolution and completion of creative projects, combined with my steadfast commitment to top-notch quality and production, I am passionate and ready for my next challenge.
Work history
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Creative DirectorCORE
Dublin, IrelandFull Time
Moved to Dublin, Ireland to join Core as Creative Director. Helping to bring together Core practices that include Media (Starcom, Zenith, Mediaworks and Spark Foundry), Data + Research, Social, Strategy and Creative.
The Creative department is a melting pot of thinkers, digital natives, designers and UX specialists. This practice of collaborative creativity empowers us to partner our clients in deeper and better ways.
We aim to bring full solutions to clients, from deep strategic thinking, hard working media and creative excellence. Our clients include national and international brands, from recognised FMCG companies to the Automotive industry.
Creative DirectorCandyspace
- New York, United StatesFull Time
After a year with the Candyspace, I moved to the New York office as Creative Director to oversee all creative as well as helping to grow existing accounts such as Dell, Paramount and Colgate.
Not only to grow existing accounts, but also develop relationships with partners such as Cohn & Wolfe, Kinetic US (TenthAvenue), Medialets and RedFuse. Through these established partnerships, we have won work within the Pharmaceutical, Aviation and Entertainment industry, allowing for us to grow within the US market.
The work has included responsive web design for clients such as Riddell and CFM. Campaign work for multiple Paramount film releases, event based creative for pharmaceutical (MS) client, creative development and direction for Axe (Unilever) and OOH campaigns for Shell, Citi Bank, E! as well as the recently awarded dynamic Dove campaign that was run in Times Square.
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Skills
- Creative Direction
- Advertising
- Brand Management
- Art Direction
- Strategy
- Design
- Brand Strategy
- Branding
- Concept and Ideation
- Brand Development
Education
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BA(H) Graphic Design First Class DegreeUniversity of Bedfordshire
- Luton, United Kingdom