About me

Sectors: Sport. Health & Fitness. Lifestyle. Food & Drink. I'm a seasoned PR pro known for turning challenger brands and boutique businesses into mainstream stars. My forte lies in crafting strategic yet creative campaigns that span print, digital, social media and broadcast. With a broad-ranging experience cutting across sports and fitness, lifestyle and the third sector, I specialise in crafting campaigns that transition endemic brands into consumer media, expanding their reach to new audiences. While I excel in creating strategies, developing campaigns, managing teams and executing events, I'm not afraid to dive into the nitty-gritty of generating crucial media coverage. My hands-on approach ensures that every aspect of a campaign is meticulously crafted for maximum impact.

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Projects

• PR Creds Deck

Projects credited in

• Virgin SportClient: Virgin Sport Agency: AKQA Location: London Launch photography for new brand Virgin Sport.
• Strawberries and Creem Festival coverage for Foundation FMI went down to Strawberries and Creem Festival 2019 to talk to festival goers and experience one of the UKs best new festivals. This coverage was then played on Foundation FM during the Behind It All show.

Work history

Co-FounderEIGHTY4RED
Apr 2018 - May 2023London, United KingdomFull Time
Co-founded EIGHTY4RED, a Purposeful Communications Consultancy. Clients included Virgin Sport, Sport England, JustGiving, Limelight Sports Club, Tenzing & 7 of the UK’s largest mass participation sporting events.
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Co-FounderF.TAPE
Sep 2008 - Apr 2018London, United KingdomFull Time
Co-founded FTAPE.COM, a fashion news website that launched global campaigns with esteemed international brands (W Hotels, Swarovski, MAC Cosmetics). Pioneered live streaming of catwalk shows (Burberry, Vivienne Westwood, Pringle, Calvin Klein).

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Awards

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Purpose Awards FinalistPR Week Awards