Professional with more than 10 years of successfully overseeing brand developments, communication strategies and 360° campaigns within a fast-paced, competitive industry. Known for quickly securing relationships and proactively negotiating with clients and suppliers to meet and exceed goals. Sought among stakeholders due to strategic, creative yet entrepreneurial mindset: Secured lucrative clients including Audi, Cybex, Hugo Boss, Marc O’ Polo, Unilever, and Ujet.
Work history
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Marketing ConsultantFreelance
Berlin, GermanyFreelance
Professional with more than 10 years of successfully overseeing brand developements, communication strategies and 360° campaigns within a fast-paced, competitive industry. Known for quickly securing relationships and proactively negotiating with clients and suppliers to meet and exceed goals. Sought among stakeholders due to strategic, creative yet entrepreneurial mindset: Secured lucrative clients including Audi, Cybex, Hugo Boss, Marc O’ Polo, Unilever, and Ujet.
Group Account DirectorLeo Burnett
- Berlin, GermanyFull Time
Ran a design agency of Leo Burnett in partnership with an executive creative director under direct jurisdiction. Determined the company’s course of direction, resolved escalated or potential issues, presented and addressed updates on initiatives, and assisted in policy implementation. Key brands included: Cybex, Hugo Boss, item m6, Fiat, Kaviar Gauche, Merz, Philip Morris, Swarovski and Ujet.
Instrumentally organized and mentored cross-functional team members so as to improve operational efficiency across agency locations. Also oversaw branding strategies and operations based on global trends, including 360° campaigns, communication strategy and platform developments, corporate design, visual and brand identity strategies, website developments, brand video and images creation, packaging and brand book developments.
• Established relationships and communicated with stakeholders and high-net-worth clients daily, broadening leadership functions as required and managing large-scale projects on behalf of the CEO.
• Oversaw consolidation and management of new business topics, i.e., acquisition, presentation, execution.
• Led account management team. Drove cost-reduction initiatives through optimizing role allocation.
• Arose to the challenge to support cross-agency projects and interdisciplinary teams in a fast-paced setting.
• Promoted business driven and problem resolution initiatives that encouraged low employee turnover and increased worker satisfaction. Oversaw direct reports and adjusted personal schedule to fill in as needed.
• Travelled up to 30% for client meetings, workshops, etc., consulting up to six premium clients in parallel.
• Led teams towards winning five new business clients with a total turnover of >1M.
• Negotiated project contracts with up to six different external stakeholders (agencies, service providers) and internal team members. Reduced costs of external services by up to 40% of the total costs.
• Directed PR topics to push the image of the agency and sharpen the agency’s profile.
• Built rapport among c-level executives due to attention to detail, organization, and deadline management.
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Skills
- Project Leader
- 360 Campaigns
- Brand Strategy
- Communication
- Creatively Minded
- Marketing
- Negotiation
- Team Management
- Advertising
- Leadership
Education
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Bachelor of CommunicationsFontys Hogescholen
- Venlo, Netherlands
Field of Study: International Marketing