Results-driven marketing and partnerships strategist with a proven track record in fast-paced lifestyle & fashion brands. Passionate about leveraging content with commerce, collaborating with creative teams, and successfully fostering strong partnerships to drive business growth. Motivated by seeing new ideas go from conception to completion, fulfilling customer needs and the power of community. A dedicated enthusiast for process and project management.
Work history
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Marketing ManagerPerelel Health
- Los Angeles, United StatesFull Time
• Oversaw end-to-end management of comprehensive 360-degree experiential marketing campaigns with strategic optimisation of content across channels.
• Drove brand awareness & customer acquisition by executing brand partnership initiatives with partners such as Erewhon, Summer Fridays, & True Botanicals.
• Managed the scale of an influencer program to over 100 always-on seedings monthly with 50 active brand ambassadors, 12 rolling paid partnerships, and a robust affiliate community.
• Implemented strategic segmentation of blog content & targeting of newsletter flows in alignment with customer journeys driving increased engagement and channel growth; optimised all digital content per an evergreen SEO strategy.
• Guided community management and content scheduling across brand channels including email, SMS, Instagram, TikTok, and Geneva.
• Led production of all brand campaign content shoots and experiential activities, ensuring the delivery of marketing assets tailored to each brand channel.
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Accounts CoordinatorCreate & Cultivate
- Los Angeles, United StatesFull Time
• Built and nurtured relationships with key client partners, supporting the Accounts and Partnerships Directors in acquiring and renewing partners through the development of collateral and pitch decks. Averaged 22 clients at a time including: Disney, Adobe, Mastercard, Tommy Hilfiger & Madewell.
• Led all gratis partnerships from pitching & RFPs to execution, fostering strong relationships with clients to provide the highest caliber of partnership.
• Collaborated cross-functionally with internal teams to plan and execute sponsored spaces at conferences/summits, bespoke virtual events and digital marketing campaigns, ensuring effective promotion and engagement.
• Prepared comprehensive post-event reports showcasing the results and impact of experiential and digital marketing campaigns highlighting key insights and areas of optimisation.
• Maintained internal databases, ensuring up-to-date and easily accessible partner information for the team’s reference and coordination.
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Skills
- Project Management
- Brand Partnerships
- Shoot Production
- Event Coordination
- Client Management
- Campaigns Reporting