Based in London, currently working as part of the Selfridges & Co. Windows team. The role of window stylist encompasses many elements that contribute to the production and delivery of the windows to each deadline. A face paced environment which presents new challenges and insight with each production and install. The ability to integrate research, creative practice and contemporary cultural theory within and beyond window styling and production has developed strong roots in the creative field.
Projects
- BA Look BookSandro Botticelli's 'Primavera' is a celebration of the fertility of the woman. Filled with allegory, this idea of hidden darker meaning was the starting point for the toiling process. To highlight and explore the natural curves of the female form, led to subtle draping techniques. The purpose of the collection is to celebrate the female form in an elegant and subtle style. The diagonal line explored throughout with slight layering is a nod to Georgia O'Keefe's iconic paintings filled with alleg
- Accessory EditorialEditorial asset for Selfridges Ecommerce website. Highlighting the newest accessories across shoes and handbags. This was a collaborative project working under the direction of the creative director, photographer, set designer. The styling compliments the product under the guidelines of the fashion director for Selfridges ecommerce content. 2018
- Glam Rock Christmas Windows CampaignGlam Rock was the creative direction of the 2018 Christmas scheme. Style referencing from this era included a plethora of sequins, faux fur, gems, rhinestones. It was a fun approach to Christmas styling and designing. Collaborating with designers like Shrimps, Gieves & Hawkes and Larissa Von Planta to produce bespoke pieces for the iconic Oxford street windows.
- Glam Rock Christmas window campaign 2018Glam Rock was the creative direction of the 2018 Christmas scheme. The set dressing directive was to create a fun set with rock influences. Product selection comprised of Selfridges store exclusives for the seasonal period and relevant product for each set and customer of Selfridges; in short something for everyone.
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Work history
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Window StylistSelfridges & Co.
London, United KingdomFull Time
Window Stylist to the Windows creative team Oxford street.
Skills
- Stylised Displays
- Dressing Styling
- Brand Stories
- Visual Display
- Retail Windows
- Christmas Windows
- Garment Construction
- Garment Fitting
- Brand Research
Education
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Fashion Design BA (Hons)Limerick School of Art & Design
- Limerick, Ireland