The most successful piece of copy I ever wrote? My online dating profile. No seriously.
I interrogated the brief and nailed down my SMP. I drafted and edited the copy, tightening it until I felt every line balanced my message and personality with appealing to my audience.
The day I published it, I got a pretty high response rate. One, in particular, piqued my interest and five years later we're sickeningly happy.
In just 300 words, my ad achieved its goal in less than 24hrs. As a measure of ROI, that’s about as good as it gets. How often does your copy get that level of success?
In terms of 'professional' copy, I’ve written banners and blogs; taglines, teaser emails and tone of voice; audio ads and copywriting for campaigns of every kind.
Sure, I have all the pre-requisite skills and experience as a writer, gained from my university degree, studying at the UK's best ad school, the jobs I've had and running my own business (all detailed below), but let me tell you about the other, more unique things I can bring to the table:
I designed and coded my own website from scratch, have stood upright on a surfboard for a whole 4 seconds, have eaten cow testicle cooked on a branding plate, can prune a tree to near perfection, speak near-fluent Dog, have time travelled (to Australia – still counts), had a tweet (about Top Gear) featured on the BBC News site, am a top-notch friendship bracelet maker, passed my driving test first time despite having an unusual eye condition, and came away from Vegas $40 up (roulette is my game).
Current spare-time projects: writing a novel, making a podcast, working on a TV pilot/show bible and solving a mystery.
Work history
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CopywriterThe Rank Group
London, United KingdomFull Time
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Content ExecutiveAspen Woolf
- London, United KingdomFull Time
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Skills
- Copywriting
- Branding
- TOV
- Advertising
- Social Media
- Audio Branding
Education
Advertising - CopywritingSchool of Communication Arts 2.0
- London, United Kingdom
A year-long Creative-in-Training course at the UK’s best advertising school has made me a highly skilled copywriter, specialising in radio/audio copywriting and branding. I regularly worked on live briefs for brands such Microsoft, Paddy Power and Smirnoff Vodka. I worked both by myself and in teams, creating advertising campaigns and learning to pitch them to my classmates, mentors and clients.
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BA joint hons in Creative Writing and DramaKingston University
- London, United Kingdom
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