With a diverse background in art direction, branding, photography, publishing, and experience design, I bring extensive vision to mapping and solving complex, creative problems. I use my experience in journalism to build a foundation of deep inquiry from which to generate innovative design strategies and conceive authentic branding for visionary projects rooted in human connection.
Projects
- Catherine HartA visual artist whose rich, colorful work taps into something strangely familiar while still being entirely unexpected, Catherine Hart needed a visual brand aligned with her creativity, expertise, and accomplishment and to authentically represent who she is. In addition to a branding package, we strategized new ways to connect with her audience, including auctions, VIP studio access, and the ability to search her available artworks by mood.
- Comfort StudioComfort Studio is an award-winning boutique wedding photography studio informed by intimacy, trust, and intuition, capturing moments that are tender, raw, beautiful, devastating, and hilarious. After documenting over 200 weddings in 6 continents, the studio wanted to rebrand to focus only on high-end, intimate gatherings and highlight the importance of the tangible image, by incorporating heirloom-quality prints and books.
- Rabbel MagazineRabbel Magazine redefines the mirror girls are seeing themselves in and validates the courage, intelligence, and fire they feel as they find their ways in the world through inspiring and uplifting creative content. Rabbel was founded as a shield-from-the-shoulds that often try to bury the female spirit, so the branding and editorial design had to inspire the reclamation of purpose and power and celebrate the beauty of defiance, with bold visuals and whole-hearted storytelling.
Work history
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Art DirectorSelf Employed
Berlin, GermanyFreelance
Fueled by my passion and curiosity for the intersection of creativity, experience, and identity, I conceptualize and deliver everything from branding design and strategy, to visual content creation and customer experience design. Through deep inquiry, strategic rigor, and authentic communication, I have helped bring numerous visionary projects to life for a diverse variety of clients.
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Editor-in-ChiefRabbel Magazine
- Berlin, GermanyFull Time
In response to a lack of smart, original content for preteen girls, I shaped the entire concept and brand of a biannual print publication focusing on creativity, social consciousness, and global female role models. As editor I conceptualize the entire issue, assign and source content, manage contributors and staff, source artwork, layout the magazine in Adobe InDesign, and manage the entire print process from prepress to proofing, as well as oversee the marketing strategy and all visual brand communications.
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Skills
- Photography
- Creative Arts
- Experience Design
- Experience Mapping
- Brainstorm Facilitation
- Brainstorming
- Business Development
- Experiential Design
- Art Direction
- Production
Education
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Certificate in Human-Centered DesignIDEO.org - Acumen NovoEd
- Berlin, Germany
Deepened knowledge of design-thinking methodology
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Certificate in Experience DesignKaospilot
- Aarhus, Denmark
Professional immersion program to design experiences that grow people and relationships
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