Julie Roberts

Digital Planning Director

London, United Kingdom
Locked Pro Plan feature


  • Digital Planning Director


  • Digital Expertise
  • Consumer Insights
  • Advertising Communications
  • Behaviour Change
  • Influencer Marketing
  • Social Content Strategy
  • Workshops
  • Big Ideas
  • Collaborations
  • Measurement

Companies I’ve worked with

  • JWT


    • Advertising

Work history


Planning Director


Jul 2015
  • London, United Kingdom
  • Full Time
  • Passionate, motivated and collaborative. Extensive experience (across 20 years) in developing digital and integrated strategies for clients such as British Airways, Diageo, Ford, Nissan, Sony and Unilever and more recently in my current role with Debenhams, HSBC, IHG and Johnson & Johnson. Currently working in London but have also worked in Paris and Geneva. Focused on consumer understanding with an expert knowledge of influence marketing. Using these skillsets to support and work in partnership with clients to help build brands and ultimately drive sales. Experienced collaborator with Google, Facebook and Twitter. Leader of and participator in numerous idea generation and creative concept workshops. I also have a strong operational background making me an unusual hybrid of strategist with an interest in and sympathy for delivery, including the invaluable skills involved in multi-stakeholder management and expectation setting. Strategic experience covers a range of disciplines from content planning, CRM, integrated campaigns, measurement frameworks, social media to web builds with significant amounts of new business pitching along the way.


Senior Planner

TMW Unlimited

Sep 2011 - Jun 2015
  • London, United Kingdom
  • Full Time
  • Focused on ensuring clients are provided with senior agency consultancy for business and integrated multi-channel comms planning. Introducing technical innovations and thought pieces to help push boundaries on specific client projects or pro-actively. Also acted as interim Head of Marketing Effectiveness to lead measurement within the Data team whilst the department was re-structured. Sourcing new ways of measurement via digital technologies and 3rd party partnerships.


Senior Director Business Development

TMW Unlimited

Jul 2007 - Aug 2011
  • London, United Kingdom
  • Full Time
  • Part of the management board in the agency developing agency propositions and products Provision of a mix of client servicing and strategic planning inputs across a variety of brands: Infiniti Europe - developed and launched the brand from a standing start in Europe using digital-only channels. Seconded to Geneva to work in partnership with Marketing Director and Head of Comms Collaborated with T-Mobile, Unilever and Tesco on a range of projects requiring CRM, loyalty-programmes, e-commerce, consumer insight generation, and integrated campaign development



Sep 2012 - Dec 2012
  • London, United Kingdom
  • Diploma in Digital & Social Analytics via the Chartered Institute of Marketing (CIM)



Market Research Society

Sep 2012 - Apr 2013
  • London, United Kingdom
  • Advanced Certificate in Market Research


BA(Hons) ENG Lang Lit


Sep 1990 - Jun 1993
  • London, United Kingdom



Bronze for best use of mobile in the Healthcare category


  • When launching their new teeth whitening product Listerine didn’t want to take the easy and rather hackneyed route and focus on cosmetic appearance. We worked closely and collaboratively with them to find an original point of view. The health benefits of smiling are often overlooked and particularly taken for granted especially by those who can see them. It is a fact that smiling lowers people’s heart rate after stress and people smile not only when they are happy but also as a means of strengthening social bonds. But we often forget to. We wanted to remind people about the power of a smile. We wanted them to realise it is something they often take for granted and don’t exercise yet it has tremendous health and mental benefits for both givers and receivers. And it’s free to use. What better way to demonstrate this than working with people who can’t see smiles. By creating an app that used facial recognition technology and phone vibration each time somebody smiled the users were able to literally feel every smile directed their way. We worked closely with the RNIB to ensure the app provided the required level of accessibility. The 'Feel Every Smile' film brought this to life in a moving but non-sentimental treatment.