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An innovative thinker with vast experience in Strategy, Branding, Communications and Service Design. I work with global multinationals as well as SMEs, concentrating my efforts in delivering strategic innovation advice and design to businesses in a variety of sectors. My specialist areas are creative direction, digital transformation, user-centric design, relationship building as well as stakeholder and project management. Experience includes: Shell, TATA Motors, Novartis, Barclays, Barclaycard, Prudential, Amazon, Apple, ASOS, AVIVA, BP, British Airways, P&O, Kingfisher, Hilton Hotels, Addison Lee, All Saints, Deloitte, Harrods, John Lewis, NCP, PureGym, Starbucks, Tesco, Argos, Asics, Tottenham Hotspurs Football Club, Selfridges, TFL, WWF.Locked Pro Plan feature
Creative Consultant. Specialising in Strategy Design, Digital transformation, Visual thinking, Experience Design, Design of Consumer Experiences. Digital and Print. I advise businesses and lead projects as well as teams, on creative and strategic digital transformation programmes. Client facing directly managing stakeholder / client relationships, in addition to steering creative teams throughout the overall process. I collaborate with agencies and clientside alike.
Visual thinking, graphic facilitation, creative problem solving, Digital transformation, Strategy. B2B + B2C. Featured in the summer edition of The Globe Magazine | 2017: An 8 page article dedicated to Tapestries - my specialism at Barclaycard Business Solutions. Barclaycard Business Solutions | Joint Payment Propositions
Visual thinking, graphic facilitation, creative problem solving, Digital transformation, Strategy. B2B + B2C. Digital and Design Office | Central Operating Office
Leading experience design projects (digital transformation), management of stakeholder and agency relationships.
Acting at a par with the Creative Director heading-up the design studio, setting the visual direction for how the Barclays brand is represented in online channels. Creative direction, overseeing and implementing projects, collaborating in key strategy meetings, workflow management, assessing and implementing business expectations/demand. Influencing and translating priorities into suitable creative output specific to digital channels, ensuring the business vision is met whilst pushing for growth and innovation. Skilled manager of a team of permanent staff and periodically changing contractors (22 designers in total). Functioning as Creative Lead to the wider business, tasked with developing broad strategic projects with colleagues in Design office (COO) as well as Brand and Marketing. Proven organisational and planning skills with a strong work ethic. Dedicated to showing initiative and genuine enthusiasm for continued improvement on results, as well as motivating my team to progress with a unified focus. Active role in helping launch Pingit, Barclays Mobile Banking and team lead on the whole site overhaul for .co.uk.
On-boarded with the aim of building a solid framework from which to grow the core creative team (of three), develop processes and ensure best practice. Promoted within the first year of my role, testament to my solid skillset, consistent strategy focus and effective delivery on Business wants and needs.
I ran my own graphic design studio focusing on helping SMEs build a strong identity across print, exhibition and digital. This period proved extremely valuable as I mastered all layers of running a business, becoming acutely aware of overarching business considerations - client and business-side alike.
Digital, Print and illustration.
Digital, Print, illustration and photography.
Digital and Print.
Digital, Print, TV, Media.
Print and Digital.
Graphic Design with a minor in Media