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Julie Santos

Creative Consultant

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsArt Director - Creative Director

About me

An innovative thinker with vast experience in Strategy, Branding, Communications and Service Design. I work with global multinationals as well as SMEs, concentrating my efforts in delivering strategic innovation advice and design to businesses in a variety of sectors. My specialist areas are creative direction, digital transformation, user-centric design, relationship building as well as stakeholder and project management. Experience includes: Shell, TATA Motors, Novartis, Barclays, Barclaycard, Prudential, Amazon, Apple, ASOS, AVIVA, BP, British Airways, P&O, Kingfisher, Hilton Hotels, Addison Lee, All Saints, Deloitte, Harrods, John Lewis, NCP, PureGym, Starbucks, Tesco, Argos, Asics, Tottenham Hotspurs Football Club, Selfridges, TFL, WWF.

Locked Pro Plan feature


  • Art Direction
  • Design
  • Creative Direction
  • Stakeholder Management
  • Photoshop
  • Illustation
  • Content Strategy
  • Print Digital Design
  • Concept Creation Realisation
  • Managment
  • Photograghy
  • Digital Online Design
  • Strategic Development
  • Agency Relationship Management
  • Soft Skills

Work history


Creative Consultant

Santos Design Ltd

Mar 2015
  • London, United Kingdom
  • Full Time
  • Creative Consultant. Specialising in Strategy Design, Digital transformation, Visual thinking, Experience Design, Design of Consumer Experiences. Digital and Print. I advise businesses and lead projects as well as teams, on creative and strategic digital transformation programmes. Client facing directly managing stakeholder / client relationships, in addition to steering creative teams throughout the overall process. I collaborate with agencies and clientside alike.


Strategic Design Lead


Mar 2016 - Nov 2017
  • London, United Kingdom
  • Freelance
  • Visual thinking, graphic facilitation, creative problem solving, Digital transformation, Strategy. B2B + B2C. Featured in the summer edition of The Globe Magazine | 2017: An 8 page article dedicated to Tapestries - my specialism at Barclaycard Business Solutions. Barclaycard Business Solutions | Joint Payment Propositions


UX/UI Design Lead


Aug 2015 - Mar 2016
  • London, United Kingdom
  • Freelance
  • Visual thinking, graphic facilitation, creative problem solving, Digital transformation, Strategy. B2B + B2C. Digital and Design Office | Central Operating Office


Mar 2015 - Jul 2015
  • London, United Kingdom
  • Freelance
  • Leading experience design projects (digital transformation), management of stakeholder and agency relationships.


Senior Digital Creative Manager - VP (equal to Associate Creative Director)

Barclays Digital (PCB)

Dec 2012 - Dec 2014
  • London, United Kingdom
  • Full Time
  • Acting at a par with the Creative Director heading-up the design studio, setting the visual direction for how the Barclays brand is represented in online channels. Creative direction, overseeing and implementing projects, collaborating in key strategy meetings, workflow management, assessing and implementing business expectations/demand. Influencing and translating priorities into suitable creative output specific to digital channels, ensuring the business vision is met whilst pushing for growth and innovation. Skilled manager of a team of permanent staff and periodically changing contractors (22 designers in total). Functioning as Creative Lead to the wider business, tasked with developing broad strategic projects with colleagues in Design office (COO) as well as Brand and Marketing. Proven organisational and planning skills with a strong work ethic. Dedicated to showing initiative and genuine enthusiasm for continued improvement on results, as well as motivating my team to progress with a unified focus. Active role in helping launch Pingit, Barclays Mobile Banking and team lead on the whole site overhaul for


Digital Creative Manager - AVP (equal to Art Director)

Barclays Digital (UKRBB)

Dec 2011 - Dec 2012
  • London, United Kingdom
  • Full Time
  • On-boarded with the aim of building a solid framework from which to grow the core creative team (of three), develop processes and ensure best practice. Promoted within the first year of my role, testament to my solid skillset, consistent strategy focus and effective delivery on Business wants and needs.


Oct 2006 - Dec 2011
  • Leeds, United Kingdom
  • Full Time
  • I ran my own graphic design studio focusing on helping SMEs build a strong identity across print, exhibition and digital. This period proved extremely valuable as I mastered all layers of running a business, becoming acutely aware of overarching business considerations - client and business-side alike.


Senior Graphic Designer

i-to-i Online TEFL

Mar 2005 - Oct 2006
  • Leeds, United Kingdom
  • Freelance
  • Digital, Print and illustration.


Creative Consultant


Jul 2002 - Mar 2005
  • Barcelona, Spain
  • Freelance
  • Digital, Print, illustration and photography.


Senior Graphic Designer

The Marketing Store

Mar 2001 - Mar 2002
  • Buenos Aires, Argentina
  • Full Time
  • Digital and Print.


Senior Graphic Designer

Shock! Entertainment

Jan 2000 - Mar 2001
  • Buenos Aires, Argentina
  • Full Time
  • Digital, Print, TV, Media.


Graphic Designer


Jan 1999 - Dec 1999
  • Sydney, Australia
  • Full Time
  • Print and Digital.



RHS Level 2 Horticulture

Craven College

Mar 2008 - Mar 2009
  • Skipton, United Kingdom


Certificate with Merit - Garden Art Design

Leeds Metropolitan University

Mar 2008 - Mar 2009
  • Leeds, United Kingdom


Bachelor in Graphic Design and Media Studies

University of Canberra

Jan 1995 - Dec 1998
  • Canberra, Australia
  • Graphic Design with a minor in Media