Digital brand, design & strategy director experienced in positioning companies through brands, products, platforms & digital eco-systems.
Areas of focus:
Digital brand identity
Digital brand strategy
Human-centred design strategy
User experience and user interface design
Design systems strategy
Systems design
Developing value propositions and brand experiences and strategically embedding these across digital experiences.
Setting and implementing strategies for consistent positioning of brands across complex digital products and platforms.
Work history
F
F
Design Director / Design StrategistFreelance
Cape Town, South AfricaFreelance
I
I
ID&B - Founder and owner. Strategist and Creative DirectorID&B
Cape Town, South AfricaFull Time
ID&B closed the gap between big agency delivery and small agency agility. I was responsible or client relationships, directing remote teams & specialists, all strategy & creative development:
• Distilling client brief, identifying objectives, KPIs, identifying and segmenting audience groups, establishing project outcomes and designing the process
• Audience profiling, needs & need states analysis, journeys and empathy maps
• Messaging matrix according to audience needs and company messaging
• Design strategy and creative direction to ensure business needs are communicated
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Skills
- Brand Strategy
- Brand Creative Strategy
- Brand Architecture
- Creative Direction
- Systems Design