Work history
Managing Director
Set up to assist emerging bands across the industry and across various genres, currently working with Fearless Vampire Killers, Zoax and young Welsh post folk act Peasants King. We have also worked with Blitz Kids (signed to Red Bull Records), Lady Starlight (Lady Gaga’s muse), and Evile (thrash act signed to Earache).
**I negotiated the Blitz Kids Red Bull Deal and worked closely with both the label and brand worldwide to integrate all opportunities across the different facets - from skydiving, to studio recordings across the world at Red Bull Studios to appearances at major events and more. I also worked closely with Agents to secure numerous tours and festivals.
** Lady Starlight - I negotiated her appearances on the Born This Way Lady Gaga tour and the current ArtPop tour in addition to her own nightly DJ appearances throughout the tour plus all logistics. In addition to work with The Born This Way Foundation and setting up press teams worldwide for coverage. I also worked with brands on Lady Starlight’s behalf - for instance Samsung had her appearing as a resident DJ in 2013 at South by South West. in 2014, I negotiated sponsored appearances with Doritos, Microsoft and Verizon.
** Fearless Vampire Killers - I won two BPI Music Export Grants and work closely with their distributor as the band run their own label, and their own social network.
** With Peasants King - secured a place on the BBC Horizons project, Launchpad project funding and PRSF funding for the band to attend 3 showcase events as part of a trade mission in India in December 2015.
Consultant
I have also worked with a number of the majors as a consultant on upcoming bands to help establish a strong fan base as well as specialist support. Amongst others:
Columbia (February- September 2009)
Epic (April – December 2009)
BMG Rights (June-Dec 2013)
RCA (March – June 2015)
BMG Rights (July 2014-Dec 2015)
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Skills
- Advertising
- Digital Media
- Events
- Film
- Marketing PR
- Branding
- Promotions
- Brand Management
- Creative
- Events PR
- Internet Marketing
- Marketing Strategy
- Social Media Marketing
- Communications
- Excel
Education
Film and Media
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BSc Sociololgy
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Awards
Women in Music
Inducted into the first Music Week Women In Music Hall of Fame celebrating talent and Entrepreneurship in the industry, alongside numerous luminaries.
Entrepreneur of the year - Nomination
At the Association of Independent Music Awards