I believe that the founder of a business is their own best storyteller and they should not need an ongoing retained and external PR agency if they master this themselves.
This also enables them to build and grow direct relationships with the press for the long term plus, if a leader masters their own communications, they inevitably shift their businesses to become more ethically minded too.
Since founding FF&M, I have built communications modules to audit, set up and coach businesses to own their own PR. Plus develop their awareness around ESG messaging, the potential repercussions on this with the press and why to consider PR at the very start of planning a new business and not the day before launch.
Each communications project we quote for is scoped out in detail, with a capped project fee and delivered with a phase in/phase out approach. Expectations are fully managed and we work closely with the client to ensure they are involved at each stage. Plus once the work is completed, we remain available should they need us.
Following 20 years leading global PR teams for CHANEL, Burberry, Shangri-La Hotels and De Beers, I have had the privilege to work with some great businesses, both big and small, and I’m now really enjoying working with the FF&M team to support interesting business leaders to reach their PR potential and become more ethically minded in the process.
I also host the Apple charting entrepreneurial podcast How To Start Up, a series for anyone considering what to do now, next or never when starting a company.
Please don’t hesitate to let me know if you’d like further information at all.
Many thanks,
Juliet
Skills
- Marketing PR
- Public Relations
- Jewellery
- Communication
- Brand Building
- Brand Communication
- PR
- PR Strategy
- Press
- Business Startups
Education
U
U
2:1University of East Anglia
Norwich, United Kingdom
Anthropology, Archaeology and History of Art
Awards
P
P
PR Week's Power BookPR Week Awards
Named in the top 10 luxury PR specialists in PR Week's ‘Power Book’ awards