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Currently working as a Social Media Consultant with a long-term freelance position as Head of Social & Digital at GLOSSYBOX, alongside shorter-term projects with start up businesses in the lifestyle, travel and beauty sectors. My main role as a consultant covers full social media strategy development, building and reporting effective paid social media activity, and delivering bespoke campaigns for objectives such as acquisition/lead generation, social growth and brand awareness. Commercially minded, with an inherent interest in beauty and prestige, I combine strong social media strategy and people management skills, with a highly creative eye and robust commercial acumen.
• Full redevelopment of the Social Media strategy across all channels for the UK business • Build strategy and lead monthly paid social media advertising campaigns (including paid search and Facebook advertising), directing the performance marketing team and carrying out weekly analysis and reporting • Create complete social media brand guidelines for the business, with training and on boarding for the Social Media Assistant • Growth initiatives and alignment of Editorial platform and Social Media • F ull management of video activity, including budget and management of resident Beauty Makeup Artist and Brand Ambassador, Emma O’Byrne • New customer acquisition and lead generation projects, such as integrating UGC technology within the site
Manage full organic and paid social media strategy, with an emphasis on increasing revenue of online e-zines and guides • Build and execute strategy around affiliate activity, including 3rd party social media competitions • M anage ‘Get The Job’ – one of the key revenue streams for the business; this includes brand outreach as well as creative and visual overhaul of the online features • Advise Editorial team on SEO and daily social monitoring/listening to ensure that all features and content receive maximum impact • Full budget control of all social and digital activity, with monthly reporting to investors
Developing the UK & Ireland social media strategy that aligns and promotes marketing activity to support the monthly GLOSSYBOX campaign and brand partnerships • Creating tailored campaigns for beauty brands (including Darphin, Origins, Essie, NARS) to increase brand awareness and social growth. • Blogger outreach for paid promotion and social campaigns • Contributing to new customer acquisition for the business, by running lead generating digital activity • Executing and reporting on Facebook advertising performance, and managing relationship with external content promotion and SEO agency • Creatively managing GLOSSYBOX social community, ensuring a 90% response rate and introducing fan advocacy competition to encourage and ensure a high rate of user generated content across social channels • Setting and reporting on all Social and Digital KPI’s and monthly competitor analysis delivered to the GLOSSYBOX HQ in Berlin
• R esponsible for content creation, implementation and strategy development across all active global social media accounts (London, Paris, New York and Los Angeles) • C reating and maintaining monthly social content calendar in line with the wider business activities, partnerships and PR events • I ndependently strategised and managed all partner social collaborations, including Uber, Bravo TV & Mr Porter