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Juliet Rees Jones

Social and Digital Consultant

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsSocial Media Strategist - Digital Marketer - Social Media Director


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About me

Currently working as a Social Media Consultant with a long-term freelance position as Head of Social & Digital at GLOSSYBOX, alongside shorter-term projects with start up businesses in the lifestyle, travel and beauty sectors. My main role as a consultant covers full social media strategy development, building and reporting effective paid social media activity, and delivering bespoke campaigns for objectives such as acquisition/lead generation, social growth and brand awareness. Commercially minded, with an inherent interest in beauty and prestige, I combine strong social media strategy and people management skills, with a highly creative eye and robust commercial acumen.


  • Brand Strategy
  • Content and Media Writing
  • Digital Strategy
  • Paid Social
  • Social Content Strategy
  • Affiliate Marketing
  • Blogger Outreach
  • Influencer Management

Work history


Head of Social


May 2016
  • London, United Kingdom
  • Freelance
  • • Full redevelopment of the Social Media strategy across all channels for the UK business • Build strategy and lead monthly paid social media advertising campaigns (including paid search and Facebook advertising), directing the performance marketing team and carrying out weekly analysis and reporting • Create complete social media brand guidelines for the business, with training and on boarding for the Social Media Assistant • Growth initiatives and alignment of Editorial platform and Social Media • F ull management of video activity, including budget and management of resident Beauty Makeup Artist and Brand Ambassador, Emma O’Byrne • New customer acquisition and lead generation projects, such as integrating UGC technology within the site


Digital Marketing Manager

Get The Gloss

Nov 2015 - Mar 2016
  • Full Time
  • Manage full organic and paid social media strategy, with an emphasis on increasing revenue of online e-zines and guides • Build and execute strategy around affiliate activity, including 3rd party social media competitions • M anage ‘Get The Job’ – one of the key revenue streams for the business; this includes brand outreach as well as creative and visual overhaul of the online features • Advise Editorial team on SEO and daily social monitoring/listening to ensure that all features and content receive maximum impact • Full budget control of all social and digital activity, with monthly reporting to investors


Social Media Manager


Jul 2014 - Oct 2015
  • London, United Kingdom
  • Full Time
  • Developing the UK & Ireland social media strategy that aligns and promotes marketing activity to support the monthly GLOSSYBOX campaign and brand partnerships • Creating tailored campaigns for beauty brands (including Darphin, Origins, Essie, NARS) to increase brand awareness and social growth. • Blogger outreach for paid promotion and social campaigns • Contributing to new customer acquisition for the business, by running lead generating digital activity • Executing and reporting on Facebook advertising performance, and managing relationship with external content promotion and SEO agency • Creatively managing GLOSSYBOX social community, ensuring a 90% response rate and introducing fan advocacy competition to encourage and ensure a high rate of user generated content across social channels • Setting and reporting on all Social and Digital KPI’s and monthly competitor analysis delivered to the GLOSSYBOX HQ in Berlin


Social Media Manager


Mar 2012 - Jun 2014
  • Full Time
  • • R esponsible for content creation, implementation and strategy development across all active global social media accounts (London, Paris, New York and Los Angeles) • C reating and maintaining monthly social content calendar in line with the wider business activities, partnerships and PR events • I ndependently strategised and managed all partner social collaborations, including Uber, Bravo TV & Mr Porter



Bachelor (hons

University of Dublin, Trinity College

Sep 2007 - Sep 2011
  • Dublin, Ireland