About me
Currently working as a Social Media Consultant with a long-term freelance position as Head of Social & Digital at GLOSSYBOX, alongside shorter-term projects with start up businesses in the lifestyle, travel and beauty sectors. My main role as a consultant covers full social media strategy development, building and reporting effective paid social media activity, and delivering bespoke campaigns for objectives such as acquisition/lead generation, social growth and brand awareness. Commercially minded, with an inherent interest in beauty and prestige, I combine strong social media strategy and people management skills, with a highly creative eye and robust commercial acumen.
Work history
Head of Social
London, United KingdomFreelance
• Full redevelopment of the Social Media strategy across all channels for the UK business
• Build strategy and lead monthly paid social media advertising campaigns (including paid search and Facebook advertising), directing the performance marketing team and carrying out weekly analysis and reporting
• Create complete social media brand guidelines for the business, with training and on boarding for the Social Media Assistant
• Growth initiatives and alignment of Editorial platform and Social Media
• F ull management of video activity, including budget and management of resident Beauty Makeup Artist and Brand Ambassador, Emma O’Byrne
• New customer acquisition and lead generation projects, such as integrating UGC technology within the site
Digital Marketing Manager
- Full Time
Manage full organic and paid social media strategy, with an emphasis on increasing revenue of online e-zines and guides
• Build and execute strategy around affiliate activity, including 3rd party social media competitions
• M anage ‘Get The Job’ – one of the key revenue streams for the business; this includes brand outreach as well as creative and visual overhaul of the online features
• Advise Editorial team on SEO and daily social monitoring/listening to ensure that all features and content receive maximum impact
• Full budget control of all social and digital activity, with monthly reporting to investors
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Skills
- Brand Strategy
- Content and Media Writing
- Digital Strategy
- Paid Social
- Social Content Strategy
- Affiliate Marketing
- Blogger Outreach
- Influencer Management
Education
Bachelor (hons
- Dublin, Ireland