Work history
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International Marketing ManagerJCDecaux
London, United KingdomFull Time
Planning and executing campaigns for global clients via cross functional collaboration including data, research, design and creative solutions teams:
*Client Services: Lending marketing expertise during key client correspondence (i.e. ideation workshops) by advising on creative optimisation and consumer insights for leading brands such as OPPO, facilitating long term partnerships and client acquisition.
*Marketing Insights: Informing client strategy via data and analytics platforms, in house research, and campaign case studies.
*Media Strategy: Developing strategy in line with clients’ brand goals and business needs via market analysis and cross channel considerations including mobile and social; integrating creative and technological solutions including contextual digital copy, mobile retargeting and creative builds.
*Product Marketing: Formulating positioning of new and improved JCDecaux inventory by aligning with business' needs and industry developments, including products promoting societal impact (i.e. self-service bike schemes and public exercise spaces).
*Campaign Performance: Analysing and recommending improvements via programmatic data, brand tracking research and activation results using location intelligence tools such as AdSquare.
*Audience Measurement: Supporting global developments including automation and programmatic; educating stakeholders on OOH accountability and DOOH consistency with digital measurement.
*Brand Management: Collaborating with the Communications and Design teams to improve the global division's brand presence via marketing collateral and online activity; including creating an introduction video, rebranding client briefs templates and writing blogs to exhibit thought leadership.
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Insight ExecutiveJCDecaux
- London, United KingdomFull Time
*Marketing Research: Generated tailor-made insights for clients; conducted primary research combined with secondary data. Presented findings externally to clients and their agencies.
*Marketing Collateral: Produced and integrated consumer insight and product marketing materials; deployed online and utilised across stakeholder meetings and key corporate events.
*Brand Tracking: Designed and delivered research to measure and optimise campaign performance.
*Project Management: Administered the development the company’s in-house airport impressions platform to enable accountability through standardised metrics.
*Training: Conducted weekly internal sessions on consumer and category insights for account managers.
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Skills
- Audience Insights
- Data Analysis
- Market Research
- Qualitative Research
- Actioning Briefs
- Client Presentation
- Marketing
- Marketing Communications
- Brand Strategy
Education
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Marketing and AdvertisingBournemouth University
Bournemouth, United Kingdom
Bournemouth University (UK)
Sept 2011 - Jun 2016
Bachelors degree. Includes final year dissertation and 40 week placement. Relevant Modules: Brand Management, Digital Communication Strategies, Campaign Planning.
GPA: 2.1