Work history
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Brand Content Designerpublicis luxe
- Paris, FranceFull Time
Part of the brand content and social media team within the luxury department; specialized in digital communication.
Customer account: YSL beauty, Lancôme, Armani beauty, Biotherm Homme
° Created 360° campaigns (e.g Idôle)
° Formalised concepts and ideas that could be embodied through several types of content and implemented in a 360° communication ecosystem.
° Wrote digital contents: Digital activations, Media (canvas, carousel, collections, banners), Social (posts, stories) CRM (newsletters).
° Designed content types: script, pitch (product launch), tone of voice, guidelines.
Assistant Project ManagerCHANEL
- Paris, FranceInternship
Part of the international market communication & coordination team ° Wrote and designed internal style contents: best practices, styling tips, posts, newsletters, fashion trends, design brief, mood boards. Worked specifically on the Ready-to-wear collection “Data Center” and Métiers d’Art collection “Paris Cosmopolite”.
° Worked on an internal social network based on Chanel’s style: highlighted inspiring looks, promoted slow sellers, did a monthly figured analysis on the community’s participation rate.
° Participated in the preparation events for the Chanel ambassadress: styling sessions, workshop and fashion expertise seminars.
° Followed up the department’s budget.
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Skills
- Copwriting
- Brand Content
- Project Management
- Marketing Campaigns
- Advertising Campaigns
- Digital Advertising
Education
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Master Degree in Management of Creative IndustriesKedge Business School
- Bordeaux, France
Accredited EQUIS, AMBA, AACSB