TL;DR: My core skills are communication and playful branding. I have a passion for colours, layout and typography. I know my way around UI design, and I enjoy illustration. The two things I value the most are improving my craft and making a positive change in the world.
Graduate in communication and design in the sunny south of France; I am currently broadening my horizons in London (and suffering from a lack of vitamin D).
In-house designer for two years, I used to work closely with News Republic's marketing team to achieve a clean and powerful brand across their three news apps. I have also made use of my branding skills at routesix where I have crafted true-to-brand targeted digital campaigns for clients like Royal Caribbean, Glh Hotels and Greenwich Peninsula. I have since jumped into a brand new challenge: making Pusher brand blooms ✨
I am dedicated and precise, eager to learn and to grow. I am not afraid to bring ideas to the table, and I am continuously refining my skills to bring them to life.
I believe in creating a genuine connection with people, and I want brands to make a conscious effort to work towards a better world.
I am easy to maintain. I mostly feed on good design and sunshine (can be replaced by chocolate). I must be sprinkled regularly with hot tea (see instructions). Oh, and I am desperately French!
Projects
- Pusher | Brand IdentityPusher is a London-based tech company helping developers thanks to their real-time APIs. When I joined the team, they wished their playful, quirky and energetic personalities would shine through so they could connect better with their community. This work is a post-mortem re-exploring elements of the brand I contributed to building for the past year.
- Bordeaux Lac | L'ABCD'RIf you happen to know Bordeaux, the French capital of Wine™, you might have never heard of Bordeaux Lac. Once a 60’s urbanist dream, the project never quite achieved its goal. This alphabet book - the first step of a human-centric development plan - is a manifesto spelling out inhabitants shared hopes and values.
- Shape Of a Graphic Designer | EssayEvery year, hundreds of newly graduated students are swelling the ranks of graphic designers in France. Lured by the prospect of turning their passion into a job and by the bright successes of design-led companies, many will hit a wall when entering a though, complex market. "Shape of a Graphic Designer" explores the ever-evolving industry landscape in France by analysing the relationship graphic designers have with the rest of French society. The entire piece is available for reading here (Fr
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Work history
Visual DesignerPusher
Old St, London, UKFull Time
Pusher specialises in communication & collaboration APIs. With a B2B model coupled with a unique B2C communication strategy, it made for a one-of-a-kind brand challenge. Deeply rooted in an ever-changing tech landscape, my mission focused a lot on digital touchpoints.
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Digital Designerroutesix
- Oxford St, Marylebone, London, UKFull Time
The e-CRM agency of choice for hospitality, travel and destinations brands, routesix was an hyper-focused, close-knit team made of a copywriter, a developer, an account manager, a data analyst and myself. Together, we have crafted many digital campaigns centred on understanding customers journeys to provide seamless experiences.
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Skills
- Layout
- Colour
- Communication
- Brand Strategy
- Brand Storytelling
- Visual Identity
- Illustration
Education
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Design & UsabilityEstei
- Bordeaux, France
I studied visual communication and majored in Graphic design & Usability. For 5 years, I built on my communication background to tame layout, colour & typography. This is where my passion for brand strategy started.
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CommunicationUniversité Bordeaux Montaigne
- Bordeaux, France
I graduated from ISIC (Information & Communication Sciences' Institute). Over three years, I developed my critical thinking and studied interpersonal communication, media strategy, psychology, sociology, discourse analysis, image analysis and more.