About me
- Digital marketer specialising in content marketing and storytelling to raise brand awareness.
- 10+ years of experience working in FMCG, luxury goods and retail with a focus on consumer insights.
- Proven experience on executing impactful APAC and global campaigns projects.
Work history
Style AdvisorBrowns Fashion
London, United KingdomFull Time
• Populate Mayfair customers their luxury wardrobe for daily needs and occasions;
• Generate lifestyle edits including newsletters and social media content to boost conversions
to enhance the brand awareness of UK’s first buyer’s boutique Browns Fashion;
• Maintain relationship during instore events, new collection launches, seasonal campaigns and
London Fashion week to optimise customer journey.
I
I
Marketing Research AnalystInstapanel
London, United KingdomFreelance
• Analyse sociologically collected surveys, gathering quality insights amongst the screened respondents;
• Consumer insight: Conclude key finding encompassing hundreds of responses per focus group survey regarding their experience using products or services, industries range from pharmaceutical and tech to media and real estate - brand names include Mcdonald's, Nivea and Pearson.
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Skills
- SEO
- Marketing
- Marketing Strategy
- Social Media Marketing
- Digital Marketing
- Brand Marketing
- Content and Media Writing
- Brand Strategy
- Critic
- Multi-platform Content
Education
U
U
MA Strategic Marketing CommunicationsUniversity of Greenwich
- London, United Kingdom
- Digital Marketing, Branding, Advertising, CRM, Marketing Research and Consumer Behavior.
MA International JournalismUniversity of Westminster
- London, United Kingdom
- Multimedia/Web Production/Online Journalism; News and Feature Writing; Magazine Project, Investigative Journalism; Online Journalism Final Project