About me

I'm a marketing professional holding a Master's degree in International Marketing Management. Currently, I'm engaged in developing and implementing marketing strategies at JCDecaux Lithuania, contributing to the company's role as a leader in outdoor advertising. 🎯 Experience: My journey includes a wealth of experience in crafting international branding and communication strategies for sales-driven B2B businesses. I'm passionate about generating solutions and ideas that help companies stand out and establish a lasting presence in competitive markets. As a strategic mind, I excel in developing marketing communications, insights, and sales support. 🌍 Passion for Projects: I've always been drawn to marketing and communication projects aimed at boosting brand awareness and aiding companies in their growth journey. From concept to execution, I find fulfillment in navigating these challenges. Feel free to connect if you'd like to share insights or explore potential collaborations.

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Work history

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Marketing Director at JCDecaux LithuaniaJCDecaux
May 2022Vilnius, Lithuania
Marketing Director at JCDecaux LietuvaMarketing Director at JCDecaux Lietuva JCDecaux · Full-timeJCDecaux · Full-time Jun 2022 - Present · 2 yrs 2 mosJun 2022 to Present · 2 yrs 2 mos Vilniaus, LithuaniaVilniaus, Lithuania - Planning and executing marketing activities - Analyzing media and outdoor advertising market and trends - Overseeing product offerings, brand promotion, content creation - Partnerships management - Coordinating projects to enhance company brand visibility and awareness - Overseeing outdoor advertising audience measurement project - Leading marketing team (4 people) Dedicated to promoting ESG practices, I take charge of the company's social impact initiatives, contributing to meaningful efforts that give back to communities. JCDecaux - no 1 out-of-home advertising company in the world and the largest OOH market player in Lithuania.
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Chief Marketing OfficerPlasta Holdings
Aug 2021 - Oct 2022Vilnius, LithuaniaFull Time
I led Plasta Group rebranding project: - Creation of company group rebranding strategy for the holding company and its subsidiaries (brand essence, messaging pillars, new logos, a comprehensive visual identity, marketing collateral). - Development of company group marketing & communication strategy. - Planning annual marketing budget. - Content production for company group website and promotional materials. - Intellection property protection. - E-mail marketing content creation (both in English & Lithuanian). - Advertising material preparation (corporate presentations, product brochures, etc.). https://plastagroup.com/ PLASTA Holdings is one of the largest European polyethylene recyclers, producers, and suppliers of sustainable plastic products. Aiming to ensure circularity, the group is developing plastic recycling solutions and designing products from recycled PE materials. Owns companies in Lithuania (Plasta, Gerovė, Gelpod), Sweden (Rullpack) and Germany (Plasta Gmbh).

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Education

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MBA - Master of Business Administration in MarketingVilnius Gediminas technical university
Aug 2022 - May 2004Vilnius, Lithuania