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Accomplished broadcast and branded digital content director, senior editor and developer, with a proven track record in the end-to-end production, in varied demanding environments, of engaging multi-channel formats. Proficiencies from conception to production, strategic creative development, post-production processes, as well as expert level experience in Adobe Creative Suite and Final Cut Pro Studio. Working across the world for a wide variety of clients including Endemol, Time Warner, Channel 4, FIFA, Coca-Cola, Barclays, Standard Bank, Anheuser-Busch InBev, Decorté, L’Oréal, Soap and Glory, the NHS, other governmental and non-governmental organisations, and much more. Background includes broadcast commercials, drama, documentaries, factual series, reality series, and short films, as well branded digital content, including promos, public service announcements, and institutional, corporate and brand communications. A supremely motivated professional with a strong vision, enthusiasm and an unquenchable thirst to achieve a successful outcome. This vision has included a focus on audience-driven engagement, strong stakeholder relationships, hands-on technical skills, and the creativity to contribute to resonant core messaging.Locked Pro Plan feature
Agencies include MediaZoo, QCPTV and BBC Studioworks.
Key responsibilities: ● Work closely with staff, managers, producers and the creative director to finish video and media projects to the highest levels of quality, including graphic design integration, audio sweetening, colour correction and final delivery requirements. ● Coordinate all aspects of the editing process and personnel as needed, from project setup to online finishing. ● Work independently to weave stories out of given footage but also make creative decisions regarding the editing of projects based on written scripts or external input. Key responsibilities: ● Successfully managed and finalised the Fashion Week and St. Tropez social media campaigns by efficiently coordinating and editing masses of content, supervising multiple freelancers, and strongly maintaining creative and quality standards through the line.
Key responsibilities: ● Generate sales leads, create proposals, pitch goods or services to prospects and maintain a good working relationship with new clients. ● Understand and keep up-to-date with constant developments in the communications industry, agency market and public sector tender portal areas. ● Identify areas for expansion and development. ● Work closely with the marketing department to develop bespoke campaigns for relevant prospects. Key achievements: ● Successfully increased profits in winning the Boy’s Town Jerusalem fundraising campaign by researching the client thoroughly, devising conceptual options and recommending a variety of social media promotions for the proposal, which significantly contributed to acquiring the tender.
Key responsibilities: ● Create holistic storytelling executable in television, video and digital mediums. ● Contribute a strategic grasp of end-to-end production processes and budgetary concerns. ● Aggregate diverse creative styles and aesthetics, bringing to life the client’s and creative team’s vision. ● Demonstrate an efficient, results-oriented, engaging personal style with clients and teams. ● Translate the client’s vision into a marketable, entertaining or informative program. ● Facilitate creative preparation through storyboarding, scripting, scheduling, and budgeting. ● Guide client services teams and producers in selling-in concepts and conducting productive meetings. ● Handle and process client or channel feedback while guiding them through the relevant process. Key achievements: ● Measurably improved Royal Baking Powder SA’s online portfolio by creating an original digital cooking show format from scratch, “Royal Rookies”, which involved in-depth engagement with client and agency, development, directing, writing and post-production services, increasing the number of followers to more than 42 000. ● Succeeded in writing and supervising post-production of an original cross-platform format for the national broadcaster, under tremendous time pressure from an inconsistent framework. The “Backstory” documentary series on SABC 3, with a viewership of up to 6 million people, is based on a rare access journey into the personal lives and history of celebrities and has been renewed for a second season. ● Successfully lead corporate communications projects, accountable to senior executives from multiple international organisations, e.g. the Barclays “Shared Growth Roadshow”, which involved the creation and selling-on of concepts to senior leadership and management, creative leadership and relationship management of a 20 person production team and external creative agencies consisting of a 15 person panel.
Key responsibilities: ● Edit and tell a story - fast, creatively, accurately – within factual, reality, drama and documentary programming. ● Display technical proficiency with all aspects of production and post-production including offline and online editing, incorporation of CGI/VFX, colour grading, compositing, green screen, retouching, format conversion, encoding, sound (selection, production, recording, sweetening, design, track-lay, audio mix), compression, mastering and media management. Key achievements: ● Comprehensively created and formatted original broadcast series and digital content, whilst implementing systems and process changes to ensure budgetary longevity and cost reductions, e.g. “Now or Never”, which is still on the air in 2018. ● Gained an in-depth understanding of the technical and strategic skills needed in production and post-production, that both required an understanding of the management of resources and the creative control necessary to produce commercially successful broadcast content, e.g. “FIFA 2010 World Cup” and the “Coca-Cola Christmas Roadshow.”
Majors in Psychology and Dramatic Arts. Minors in Legal Studies, English and Journalism.