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Justin Greenberg

Content Development Producer

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsEditor - Director - Content Developer

Projects

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About me

An experienced broadcast and digital content development producer, director, editor and writer focused on engaging, memorable, multi-channel content. Proven skills in the end-to-end production process from formatting and creation to production, direction, and post production, as well as proficiencies in Adobe Premiere and Final Cut Pro Studio. I have worked across the world for a wide variety of clients including Endemol, Time Warner, SABC, DSTV, ETV, Barclays, Standard Bank, SAB, the University of Pretoria, various South African governmental departments, and much more. My background includes broadcast commercials, drama, documentaries, factual series, reality series, and short films, as well branded digital content, including promos, public service announcements, and institutional, corporate and brand communications. Driven by a personal vision of blending integrity, a passion for audience driven messaging, strong client relationships, hands-on technical skills, and creativity to contribute compelling content that resonates with the target market. I thrive on chasing down the core of the message, the heart of the story, crafting it into an engagement that exceeds expectations and leaves the audience indelibly changed.

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Skills

  • Content Development
  • Digital Content
  • Video Directing
  • Video Editing
  • Abode Premiere
  • Final Cut Pro
  • Business Development
  • Relationship Management
  • Client Engagement
  • Account Management

Work history

Currently

Business Development Manager

Genium Creative Limited

Jul 2017
  • London, United Kingdom
  • Full Time
  • Key responsibilities ● Generate sales leads, create proposals, pitch goods or services to prospects and maintain a good working relationship with new clients. ● Understand and keep up-to-date with constant developments in the communications industry, agency market and public sector tender portal areas. ● Identify areas for expansion and development. ● Work closely with the marketing department to develop bespoke campaigns for relevant prospects. Key achievements ● Helped increase profits in winning the Boy’s Town Jerusalem fund raising video by researching the client thoroughly, devising conceptual options and recommending a variety of social media promotions for the proposal, which significantly contributed to acquiring the tender.

2017

Content Development Producer, Director, Editor, Writer

JackalBerry Studios

Jan 2017 - Jun 2017
  • South Africa
  • Full Time
  • Key responsibilities ● Create holistic storytelling executable in television, video and digital mediums. ● Contribute a strategic grasp of end-to-end production processes and budgetary concerns. ● Aggregate diverse creative styles and aesthetic, bringing to life the client’s and creative team’s vision. ● Ideate new concepts and storylines for original formats from scratch. ● Demonstrate an efficient, results-oriented, engaging personal style with clients and teams. Key achievements ● Measurably improved Royal Baking Powder SA’s online portfolio by creating an original digital cooking show format from scratch, “Royal Rookies”, which involved in-depth engagement with client and agency, development, directing, writing and post production services, increasing the number of followers to more than 40 000. ● Succeeded in writing and supervising post production of an original cross-platform format for the national broadcaster, under tremendous time pressure from an inconsistent framework. The “Backstory” documentary series, based on the personal history of celebrities, has been effectively renewed for a second season.

2016

Content Development Producer, Director, Editor, Writer

JackalBerry Studios

Jan 2013 - Dec 2016
  • South Africa
  • Full Time
  • Key responsibilities ● Translate client’s vision into a marketable, entertaining or informative program. ● Facilitate creative preparation through storyboarding, scripting, scheduling, and budgeting. ● Guide client services teams and producers in selling-in concepts and conducting productive meetings. ● Handle and process client or channel feedback while guiding them through the process. ● Bring various production or agency teams together, leading and mentoring them. Key achievements ● Achieved multiple opportunities for broadcast clients on campaigns that required initiating, selling, presenting, and producing concepts and campaigns from start to finish, e.g. “20 Years of Democracy: The Journey” for the eNCA news channel, which had a viewership of over 1.7 million people. ● Successfully lead corporate projects, accountable to senior executives from multiple international organizations, e.g. the Barclays “Shared Growth Roadshow”, which involved the creation and selling-on of concepts, production management and relationship management of multiple agencies, in a roadshow that travelled throughout South Africa and the African continent.

2012

Content Development Producer, Director, Editor, Writer

Various Clients

Jan 2007 - Dec 2012
  • South Africa
  • Freelance
  • Key responsibilities ● Edit and tell a story - fast, creatively, accurately – within factual, reality, drama and documentary programming. ● Display technical proficiency with all aspects of production and post-production including offline and online editing, incorporation of CGI/VFX, colour grading, compositing, green screen, retouching, format conversion, encoding, sound (selection, production, recording, sweetening, design, track-lay, audio mix), compression, mastering and media management. Key achievements ● Comprehensively created and formatted original broadcast series and digital content. Implemented systems and process changes to ensure budgetary longevity, e.g. “Now or Never”, which is still on the air in 2017. ● Gained an in-depth understanding of the technical skills needed in production and post-production, e.g. “Rize Mzanzi” and “Dance Your Butt Off”, that both required an understanding of the management of resources and creative control necessary to be successful.

Education

1997

Bachelor of Arts

Rhodes University

Jan 1994 - Dec 1997
  • Grahamstown, South Africa
  • Majors in Psychology and Dramatic Arts. Minors in Legal Studies, English and Journalism.