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Accomplished broadcast and branded digital content director, editor and developer, with a proven track record in the end-to-end production, in varied demanding environments, of engaging multi-channel formats. Proficiencies from conception to production, strategic creative development, post-production processes, as well as expert level experience in Adobe Premiere and Final Cut Pro Studios. Working across the world for a wide variety of clients including Endemol, Time Warner, SABC, DSTV, ETV, Barclays, Standard Bank, SAB, the University of Pretoria, various South African governmental departments, Genium Creative, and much more. Background includes broadcast commercials, drama, documentaries, factual series, reality series, and short films, as well branded digital content, including promos, public service announcements, and institutional, corporate and brand communications. A supremely motivated professional with a strong vision, enthusiasm and an unquenchable thirst to achieve a successful outcome. This vision has included a focus on audience-driven engagement, strong stakeholder relationships, hands-on technical skills, and the creativity to contribute resonant core messaging.Locked Pro Plan feature
Key responsibilities: ● Generate sales leads, create proposals, pitch goods or services to prospects and maintain a good working relationship with new clients. ● Understand and keep up-to-date with constant developments in the communications industry, agency market and public sector tender portal areas. ● Identify areas for expansion and development. ● Work closely with the marketing department to develop bespoke campaigns for relevant prospects. Key achievements: ● Successfully increased profits in winning the Boy’s Town Jerusalem fundraising campaign by researching the client thoroughly, devising conceptual options and recommending a variety of social media promotions for the proposal, which significantly contributed to acquiring the tender.
Key responsibilities: ● Create holistic storytelling executable in television, video and digital mediums. ● Contribute a strategic grasp of end-to-end production processes and budgetary concerns. ● Aggregate diverse creative styles and aesthetics, bringing to life the client’s and creative team’s vision. ● Ideate new concepts and storylines for original formats from scratch. ● Demonstrate an efficient, results-oriented, engaging personal style with clients and teams. Key achievements: ● Measurably improved Royal Baking Powder SA’s online portfolio by creating an original digital cooking show format from scratch, “Royal Rookies”, which involved in-depth engagement with client and agency, development, directing, writing and post-production services, increasing the number of followers to more than 42 000. ● Succeeded in writing and supervising post-production of an original cross-platform format for the national broadcaster, under tremendous time pressure from an inconsistent framework. The “Backstory” documentary series on SABC 3, with a viewership of up to 6 million people, is based on a rare access journey into the personal history of celebrities and has been renewed for a second season.
Key responsibilities: ● Translate client’s vision into a marketable, entertaining or informative program. ● Facilitate creative preparation through storyboarding, scripting, scheduling, and budgeting. ● Guide client services teams and producers in selling-in concepts and conducting productive meetings. ● Handle and process client or channel feedback while guiding them through the relevant process. ● Bring various production or agency teams together, leading and mentoring them. Key achievements: ● Achieved multiple simultaneous opportunities for broadcast clients on campaigns that required initiating, selling, presenting, and producing concepts and campaigns from start to finish, e.g. “20 Years of Democracy: The Journey” for the eNCA news channel, which had a viewership of over 1.7 million people. ● Successfully lead corporate communications projects, accountable to senior executives from multiple international organizations, e.g. the Barclays “Shared Growth Roadshow”, which involved the creation and selling-on of concepts to senior leadership, management and creative leadership of a 20 person production team, relationship management of external creative agencies consisting of a 15 person panel, in a roadshow that was experienced by over 35 000 stakeholders and travelled throughout South Africa and the African continent.
Key responsibilities: ● Edit and tell a story - fast, creatively, accurately – within factual, reality, drama and documentary programming. ● Display technical proficiency with all aspects of production and post-production including offline and online editing, incorporation of CGI/VFX, colour grading, compositing, green screen, retouching, format conversion, encoding, sound (selection, production, recording, sweetening, design, track-lay, audio mix), compression, mastering and media management. Key achievements: ● Comprehensively created and formatted original broadcast series and digital content, whilst implementing systems and process changes to ensure budgetary longevity and cost reductions, e.g. “Now or Never”, which is still on the air in 2017. ● Gained an in-depth understanding of the technical and strategic skills needed in production and post-production, e.g. “Rize Mzanzi” and “Dance Your Butt Off”, that both required an understanding of the management of resources and the creative control necessary to produce commercially successful content.
Majors in Psychology and Dramatic Arts. Minors in Legal Studies, English and Journalism.