Projects
- Tesco Premium Credit CardAn all-encompassing through the line project. I was responsible for the creative as well as the design of the card and collateral. Both the creative and design direction had to have an aspirational feel but not one of luxury and over-indulgence. CREATIVE: To keep the aspiration grounded we focused on family scenarios that would capture the scope of activity the card could make accessible. We shot in Cape Town over five days, capturing four key visuals and over 20 incidentals. DESIGN: I used the iconic Tesco Chevron to create a texture that has a premium feel but also relevance to the client’s existing identity.
Work history
Freelance Creative
London, United KingdomFreelance
Freelance Integrated Creative in London.
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Senior CreativeBartle Bogle Hegarty
- London, United KingdomFull Time
Worked in team and solo depending on the brief. I was also design lead on a key account. Client facing role generating strategic ideas, art direction of campaign art, developing visual styles and language for advertising and customer comms.
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