Hi, I'm Justine.
I'm a freelance content marketer. I started off my content marketing journey helping a small business build a brand, and moved onto working with a tech startup build a successful crowdfunding campaign.
I'd describe my superpower as really getting to know your business and coming up with fresh content ideas to get you seen.
My skillset includes (but is not limited to):
- Content strategy
- Repurposing content
- Blog management and production
- Newsletter production
- Creative writing
- Research
- Stakeholder management
- Brief production and execution
- Sourcing
- Negotiating
Interested in collaborating with me? Get in touch!
Projects
Work history
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Freelance Marketing and Operations ConsultantThe L Factor
London, United KingdomFreelance
Hybrid role that involves both streamlining internal operations and client facing dynamics as well as business development.
Marketing
- Creation of brand guidelines/identity including mission statement, brand tone of voice, logo design.
- Site design and maintenance including updating copy writing, on-page SEO, content planning for the blog, newsletter and social media channels, domain transfer and purchase.
- Brand concept research and design: leading the brand direction on client projects including building mood boards, researching on competitors and market analysis, keyword research.
Project management
-Client management: managing client expectations and working with remote teams/third parties, proofing contracts, negotiating.
- Liaising with third parties and extended team to ensure smooth running of project.
Operations
- Set up and running of G-suite email setup and maintenance, diary management, recruiting freelancers, business development, client fee negotiation.
Creative Content ProducerQuin
- London, United KingdomFull Time
I was responsible for owning the content calendar and producing digital visuals for social media.
Content marketing
- Managing the company content calendar
- Curation and production of the monthly social media content calendar and its visual assets
- Ideating social media content and blog content
- Working with influencers and creating influencer pitch decks
- Writing creative briefs
- Support the development of content for digital ads and testing
- Co-producing long form content such as research reports.
- Keeping up with latest marketing trends
- Social listening
- Managing webinar related content
Email Marketing
- Writing and designing the monthly newsletter
- Ensuring that the email designs are on brand
- Carrying out design audits to ensure that visuals across emails are on brand
Website management
- Learning and implementing on-page SEO strategy
- Managing the company blog
- Help centre article localisation
- Answering support enquiries
Analytics
- Report monthly analytics to the marketing team with breakdowns of what has happened, what went well and what we can improve on to move forward creatively and on trend
- Using Google Analytics, SEMrush
Marketing project management
- Negotiating external project fees
- Building rapport with illustrators, freelance designers, copywriters
- Share new learnings/ways of working that may have increased productivity
+ Show more
Skills
- Copywriting
- Concept Ideas
- Concept Delivery
- Content Creation
- Storytelling
- Website Creation
- Squarespace
- Marketing Branding
- Marketing Planning
- Branding Identity
Education
Bachelor of Arts (BA) Queen Mary University of London
- London, United Kingdom
Business Management