Justine Lou
Available

Justine Lou

Freelance Content MarketerLondon, United Kingdom
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Justine Lou
Available

Justine Lou

Freelance Content MarketerLondon, United Kingdom
About me
Hi, I'm Justine. I'm a freelance content marketer. I started off my content marketing journey helping a small business build a brand, and moved onto working with a tech startup build a successful crowdfunding campaign. I'd describe my superpower as really getting to know your business and coming up with fresh content ideas to get you seen. My skillset includes (but is not limited to): - Content strategy - Repurposing content - Blog management and production - Newsletter production - Creative writing - Research - Stakeholder management - Brief production and execution - Sourcing - Negotiating Interested in collaborating with me? Get in touch!
Projects
  • Social media gems
    Social media gemsJust sharing a few of my favourite creations instead of spamming you with everything.
  • Informative newsletters straight to your inbox
    Informative newsletters straight to your inbox
  • Fun emails that convert
    Fun emails that convertSign up emails don't have to be boring. Check out this one I did while I was at Quin. I worked on the design and copy. It led to over 200 sign ups for the webinar.
Work history
    T
    T
    Freelance Marketing and Operations ConsultantThe L Factor
    London, United KingdomFreelance
    Hybrid role that involves both streamlining internal operations and client facing dynamics as well as business development. Marketing - Creation of brand guidelines/identity including mission statement, brand tone of voice, logo design. - Site design and maintenance including updating copy writing, on-page SEO, content planning for the blog, newsletter and social media channels, domain transfer and purchase. - Brand concept research and design: leading the brand direction on client projects including building mood boards, researching on competitors and market analysis, keyword research. Project management -Client management: managing client expectations and working with remote teams/third parties, proofing contracts, negotiating. - Liaising with third parties and extended team to ensure smooth running of project. Operations - Set up and running of G-suite email setup and maintenance, diary management, recruiting freelancers, business development, client fee negotiation.
    Quin logo
    Quin logo
    Creative Content ProducerQuin
     - London, United KingdomFull Time
    I was responsible for owning the content calendar and producing digital visuals for social media. Content marketing - Managing the company content calendar - Curation and production of the monthly social media content calendar and its visual assets - Ideating social media content and blog content - Working with influencers and creating influencer pitch decks - Writing creative briefs - Support the development of content for digital ads and testing - Co-producing long form content such as research reports. - Keeping up with latest marketing trends - Social listening - Managing webinar related content Email Marketing - Writing and designing the monthly newsletter - Ensuring that the email designs are on brand - Carrying out design audits to ensure that visuals across emails are on brand Website management - Learning and implementing on-page SEO strategy - Managing the company blog - Help centre article localisation - Answering support enquiries Analytics - Report monthly analytics to the marketing team with breakdowns of what has happened, what went well and what we can improve on to move forward creatively and on trend - Using Google Analytics, SEMrush Marketing project management - Negotiating external project fees - Building rapport with illustrators, freelance designers, copywriters - Share new learnings/ways of working that may have increased productivity
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Skills
  • Copywriting
  • Concept Ideas
  • Concept Delivery
  • Content Creation
  • Storytelling
  • Website Creation
  • Squarespace
  • Marketing Branding
  • Marketing Planning
  • Branding Identity
Education
    Queen Mary University of London logo
    Queen Mary University of London logo
    Bachelor of Arts (BA) Queen Mary University of London
     - London, United Kingdom
    Business Management
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