Projects credited in
- OnePlus 6: Campaign Launch“OnePlus wanted to expand their audience from an ‘early adopter,’ their existing hardcore fan base consisting of mostly tech enthusiasts, to an ‘early majority’ audience. The first challenge was how to make this happen without losing the original audience,” Gilles Boisselet, ECD, UNIT9.6
- ASICS: Blackout TrackHow do you launch a product and engage attendees in an environment routed in the idea of completely stripping away the bells and whistles? Central to everything was the starkness of the spotlight cast upon the track runner – translating across all physical and graphic design, utilising high contrast, monochromatic imagery at every touchpoint. Sean Pruen, Director, UNIT99