About me
A storyteller at heart, I develop first in class brands and digital franchises through insight-driven strategy and pioneering original content. Adept at leading projects through from ideation to execution, I specialise in creating original formats, powerful narratives and visually striking work that resonates with today's youth.
Projects credited in
- LYNX Music x PAQLynx Music hosted an exclusive showcase of some of the UK’s top emerging artists as featured in their latest video series with PAQ. With the shape-shifting energy of the ever-dynamic Kojey Radical, the poetic indie-rock narratives of singer/songwriter Connie Constance and completed line up with a very special surprise guest. All proceeds from ticket sales will go to the charity Ditch the Label who work to support young people, with issues surrounding confidence, bullying and prejudice. Pres
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Work history
Creative DirectorKyra TV
London, United KingdomFull Time
Creative Director & Showrunner on PAQ, A Weekly Show About Fashion & Streetwear (800k subs, 80M+ views)
- Creative direction, brand identity and driving of editorial & commercial video strategy
- Leading creative responses and winning pitches for commercial partnerships with global brands: Tommy Hilfiger, Ralph Lauren, Gucci, TK Maxx, Lynx & more
- Managing and leading show production team of directors, producers and editors
- Creative direction and launch of Kyra/PAQ's first e-commerce fashion line
Skills
- Creative Direction
- Copywiting
- Directing
- Brand Strategy
- Creative Leadership
- Video Content
- Public Speaking
- Creative Development
Education
U
U
Bachelor of Arts (BA) University of Bristol
Bristol, United Kingdom
Philosophy - 2:1
Awards
D
D
Best Brand PartnershipDIGIDAY
Kyra TV & PAQ X Converse - 'Making an Advert for Converse'