A storyteller at heart, I develop first in class brands and digital franchises through insight-driven strategy and pioneering original content. Adept at leading projects through from ideation to execution, I specialise in creating original formats, powerful narratives and visually striking work that resonates with today's youth.
Creative Director & Showrunner on PAQ, A Weekly Show About Fashion & Streetwear (800k subs, 80M+ views) - Creative direction, brand identity and driving of editorial & commercial video strategy - Leading creative responses and winning pitches for commercial partnerships with global brands: Tommy Hilfiger, Ralph Lauren, Gucci, TK Maxx, Lynx & more - Managing and leading show production team of directors, producers and editors - Creative direction and launch of Kyra/PAQ's first e-commerce fashion line
Philosophy - 2:1
Kyra TV & PAQ X Converse - 'Making an Advert for Converse'