About me
A creative, driven and enthusiastic Beauty PR professional who has over three years’ experience in beauty, fashion and lifestyle PR, journalism and marketing. An effective and articulate communicator who is skilled at writing for traditional and digital media outlets. Proven success of developing and implementing engaging PR campaigns that are focused on successfully raising a brand’s profile. Proficient at building and nurturing relationships with press and influencers, and confident with managing workloads in a fast-paced environment. Highly skilled at managing social media platforms and experienced in a wide range of industry tools such as Fashion GPS, Microsoft Office, InDesign, Final Cut Pro, Fashion Monitor, Celebrity Intelligence, WordPress and Photoshop. Keen to undertake further training driven by a strong desire to pursue a career in beauty PR.
Work history
Beauty Marketing AssistantHarrods
London, United KingdomFull Time
I support the implementation of marketing and communications activities for all Harrods beauty brands, Hair & Beauty Salon and The Wellness Clinic.
Key duties: organising brand events in collaboration with the internal events team, working closely with the personal shopping team on product displays for high net worth customers, being responsible for the beauty submissions for Harrods social media, doing competitor, influencer and industry research, supporting the team across campaigns with brand communications, reports and analysis, sharing product recommendations with internal communications teams and the press
Social Media & Digital InternB the communications agency
- London, United KingdomInternship
I was responsible for managing the social platforms of multiple clients from varying industries including fashion, beauty and lifestyle. Utilising monthly social media reports, I produced engaging content with the aim of increasing the platforms performance month-on-month. I was also working closely with the fashion and beauty interns, supporting the team with ad hoc duties and sample management.
Key duties: sourcing and creating original social media content, developing monthly calendars for Facebook, Instagram and Twitter, scheduling content using Buffer, Grum and Onlypult, managing brand engagement and writing weekly and monthly brand performance reports.
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Skills
- Communications
- Public Relations
- Beauty Copywriting
- Beauty Editorial
- Beauty PR
- Beauty Industry
- Beauty Brands
- Press Events
- Press Releases
- Media Relations
Education
Master of Arts in Public RelationsLondon College of Communication, UAL
- London, United Kingdom
Distinction
Final dissertation: Self-disclosure as a PR technique: A study analysing the role of self-disclosure as a communications tool with a focus on mental and physical health
Modules covered included: Contemporary PR Theory and Practice, Digital Communications, Organisational Strategy and Reputation Management, Media Relations and PR Specialisms
B
B
Bachelor of Arts in JournalismBrunel University London
- London, United Kingdom
Second-class honours, upper division (2.1)
NCTJ accredited course
Final dissertation: Women’s consumption of fashion media
Modules covered included: News Writing, Professionalism and Ethics, Public Affairs (UK, European and Global), Media Law, Magazine Journalism, Broadcast and Video Journalism, Online Entrepreneurism