Work history
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Creative DirectorDare Lingerie
London, United KingdomPart Time
• Lead the brand refresh initiative (developed a clearer brand DNA, designed the new logo, directed communication projects)
• Developed the first swimwear and activewear line for the brand
• Researching and implemented sustainable practices (introducting sustainable fabrics, using fabric scraps for small accessories and packaging (reducing waste), moving fulfilment closer to manufacturers (lowering carbon footprint) etc.)
Skills: creative direction, lingerie, swimwear and activewear design, print and lace design, patternmaking, fabric selection, trend research, tech packs, communication with manufacturers, CLO3D, Adobe Photoshop and Illustrator, attention do detail, communication, problem solving
Creative DirectorFlashee
- London, United KingdomFull Time
• Brand Development (development of branding strategies based on user research)
• Brands Curation (curating brands that align with Flashee's company vision and values. This includes identifying and selecting brands that resonate with the target audience while ensuring diversity, quality, and appeal to customers)
• Brand Collaboration (managing brand collaborations. This involves onboarding new brands, negotiating favourable conditions, and maintaining strong relationships with brand partners)
• Mentoring the Content Creation Team
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Skills
- Print Design
- Fashion Design
- Illustration
- Adobe Illustrator
- Photoshop
- Creative Direction
- Communication
- Styling
- Empathy
- Detail Oriented
Education
B
B
Bio-Inspired DesignBio-Inspired Design
- London, United Kingdom
Short Course
Master of Arts (MACentral Saint Martins (UAL)
- London, United Kingdom
Master of Arts in Art and Science
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Awards
Master of ArtsCentral Saint Martins (UAL)
Master of Arts in Art and ScienceI
I
Bachelor of ArtsIstituto Marangoni
Bachelor of Arts in Fashion Design