Work history
B2B Campaign Managerwhat3words
London, United KingdomFull Time
K
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Global Marketing Specialist (Fixed Term Contract)Korn Ferry
- London, United KingdomFull Time
• Planning and executing 5 global multi-channel B2B marketing campaigns, all hitting more than 100% of their MQL targets.
• Project managing the creation of a client enablement pack, now translated to more than 10 local languages due to popular demand.
• Content generation for social media: soundbites, images, LinkedIn ads.
• Creative work on fact sheets, infographics, white papers, enablement documents, webinar decks, pitch decks.
• Working with external agencies (creative design briefs) on the creation of thought-provoking campaign materials including infographics (static and interactive), videos, fact sheets, white papers, social media images, LinkedIn carousel adverts.
•Internal communication with key stakeholders, regional marketers and market leaders regarding future planning and upcoming campaigns.
• Regular work with Enablement, GTMs and Sales on aligning the organisation’s internal and external tone of voice.
• Basic work with marketing automation tools (Marketo).
• Work with CRM systems (Salesforce) to successfully pass leads from campaigns to the Sales teams.
• Assisting with organising our annual client event – liaising with external vendors, communicating with our on-site team, creating an event app.
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Skills
- Marketing Analytics
- Marketing Communications
- Marketing Branding
- Marketing Campaigns
- Salesforce
- Project Management
- Content Generation
- Event Management
- B2B Campaigns
- Social Media Management