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Kaloyan Batsikov

Branding Expert | Designer | Creative Lead

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  • LevelSenior
  • LocationVeliko Tarnovo, Bulgaria
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Specialist - Creative Designer - Art Director

About me

Multidisciplinary creator. Author of original and bright Identities, building deep connections with particular audiences. Profound creative thinker and observer. Analyst. Idea Generator. Concept Maker. Designer. Art Director. Copywriter. 8+ years of experience. Worked on projects for Unicef, Renault, Nissan, Samsung, Philips, LG, Unilever, PES, FOF, Mostafawi Est. and more.

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  • Concept and Ideation
  • Marketing Analysis
  • Brand Identity
  • Brand Activation
  • Art and Creative Direction
  • Graphic Design
  • Web Design
  • UX Design
  • Data-driven Design
  • Creative Copywriting

Work history


Co-Founder & Creative Director

Mechid Designs

Jan 2016
  • Dubai, United Arab Emirates
  • Freelance
  • Creative agency committed to the true art of branding, authentic ideas and genuine design. We are truly dedicated in inventing unique and remarkable creations. Creations that add value. Not just exist. The act of creation itself is our driving force, our passion and inspiration, a meaning and purpose to be. No matter if we do a visual design, program a complicated web application or just write a text; name a product or a brand, or assemble a complex system of many works together in one sophisticated creative campaign... — it is all equally important. We always put our minds and hearts deep in every single act, in order to create the best thing possible. This is how a genuine creation is born. And it cannot help but be brightly distinguishable of all others out there.


Freelance Creative & Marketing Consultant


Jul 2015
  • Veliko Tarnovo, Bulgaria
  • Freelance
  • Focused on creating completely original and custom designs, experiences and identities (not only) for the digital world, strengthening and activating brands, building deep connections with certain audiences, generating leads and sales. Worked on projects for Unicef, Renault, Nissan, Samsung, Philips, LG, Unilever, PES, FOF, Mostafawi Est. and more. Created / Reinforced dozens of successful brand / corporate / product identities. Generated ideas for new products / product features / brand strategies.


Web Designer & Marketing Specialist


Jul 2014 - Jun 2015
  • Veliko Tarnovo, Bulgaria
  • Full Time
  • Concepts, Design and Project Management of website projects. UI/UX design, Interaction Design for Software Interfaces, Smart Devices and Mobile Apps. Redesign of the Corporate Identity - new logo, stationery, new corporate website. Concept and Design of company and product presentations. QA and final testing of software, creation and design of User Manuals and product documentation. Acquired basic HTML и CSS skills.


Marketing Specialist & Head of Design


Nov 2008 - Jul 2014
  • Veliko Tarnovo, Bulgaria
  • Full Time
  • Building the corporate identity. Active participation in marketing strategy planning and partnerships in B2B environment. Product design, concepts and ideas for new products; branding and brand management. Concepts, direction, and creation of all corporate and brand visuals, product packaging, promotional items, prints, websites and online activities, communication and promotional materials. Leading a team of designers and typographers; controlling the whole process from idea to print. Research and analysis of the target audiences; direction of communication policies. Analysis of advertising opportunities, media planning; research for low-cost but effective ideas and campaigns, guerilla techniques. E-marketing, management of the corporate online presence, online advertising, creation of original content; maintainance of all corporate websites. Organisation of corporate events, seminars and forums. Visual concepts and design of events identities. Concepts and direction of corporate office and store interiors and exteriors.



Master of Marketing and Communication

D. A. Tsenov Academy of Economics

Sep 2008 - Jun 2010
  • Svishtov, Bulgaria
  • Showed best results in class. Best refference of all time in the Academy and the first ever excellent assesment on a Master Thesis from Todor Krastevich – famous and rigor Marketing Professor. Compelling win on the virtual business simulation Markstrat 3 with 72% market share over 5 competitors. Deep academic interest and passion in the subject with particular focus on branding, consumer behavior, sensory marketing, guerilla techniques. Acquired many new practical skills in several areas incl. Marketing Engineering.


Bachelor of Marketing

St. Cyril and St. Methodius University of Veliko Tarnovo

Oct 2001 - Jun 2005
  • Veliko Tarnovo, Bulgaria
  • Discovered my great interest in the subject and fed deep passion for exploring it. Good theoretical training and solid marketing foundation, assimilation of essential marketing fundamentals.