Karaan Ravaliya

Digital Campaign Manager

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

  • Communications Strategy Director
    AW
    Marketing Executive
    Chief Research Officer

Skills

  • Marketing Branding
  • Marketing Campaigns
  • Email Marketing
  • APP Development
  • Tableau
  • Microsoft Excel

People I’ve worked with

Companies I’ve worked with

  • Wieden+Kennedy

    Wieden+Kennedy

    • Advertising
  • Nike

    Nike

    • Fashion and Textiles
  • ON ROAD

    ON ROAD

    • Advertising
  • M

    Mindshare UK

    Work history

    Currently

    Digital Campaign Manager

    Nike

    Apr 2018
    • Hilversum, Netherlands
    • Full Time
    • • Communication with email vendor/internal partners to ensure alignment on deliverables • Partner with internal Nike teams to drive project scoping and email development • Provide project recaps and presentations to key stakeholders in meetings • Dynamic content and marketing personalization strategies • Digital project management and production • Work closely with digital brand strategy to find optimum send dates and audiences • Work with Cloud based Marketing tool set to build and launch email campaigns and track send data and reporting • Proof emails for link accuracy, tracking, and functionality • Maintain production-related tools with KPI reporting and tracking key milestones • Contribute to improving email production processes and efficiencies by leveraging email production expertise

    2018

    Marketing/CRM Assistant

    Limelight Sports

    Jul 2017 - Apr 2018
    • London, United Kingdom
    • Full Time
    • • Perform CRM and campaign marketing communication functions for assigned projects. • Clients including: Nike, Royal Parks Half Marathon, JP Morgan, MLB (Major League Baseball), ESPN, The FA and The Music Run. • Produce weekly and daily reports on statistics from events and campaigns to analyse. • Perform A/B split testing and email/address book segmentation for campaigns. • Update CMS systems and campaign/event webpages to ensure communication is on brand with client objectives. • Maintaining of digital social media channels for assigned projects including creating high quality, engaging content for Facebook, Instagram and Twitter. • Using email and survey platforms to access email analytics and track conversions of customers. • Providing content for email marketing and sending to segmented audiences with KPI’s set to distinguish success. • Research and write insight reports on industry landscape, competitors and trends/advancements. • Assist in generation of new marketing collateral for client events and campaigns.

    2017

    Product Specialist

    Nike

    Nov 2012 - Jun 2017
    • London, United Kingdom
    • Full Time
    • • Provide customers premium service and sell them the most appropriate sportswear goods for them. • Paying particular attention to digital products such as: TomTom GPS watch, Nike Apple Watch, Heart monitors and digital training apps. • Working on the campaign floor (ground floor), the area where Nike’s main marketing campaigns are laid out. • Deliver feedback on the campaign strategy and the stories around them to engage with consumers. • Train staff every day on new products, technologies, events and Nike’s brand initiatives for the quarter.

    2012

    Jul 2012 - Aug 2012
    • London, United Kingdom
    • Freelance
    • • Volunteer during the London 2012 Olympic Games for the two week period of duration. • Forging relationships with people from around the world via communicating effectively with them. • Be an ambassador for the city of London

    2012

    Marketing Executive

    Frenford Clubs

    Jul 2011 - Oct 2012
    • Ilford, United Kingdom
    • Internship
    • • Focus on marketing and administration, writing and designing key marketing materials. • Worked closely with the board of trustees to drive innovation in the club and increase usage by local sports teams and individuals. • Maintained PR with members and consumers through engaging interviews, questionnaires and external meetings. • Analyzed members data through Frenford’s database, establishing trends that consumers have to identify main target audiences.