Work history
Digital Campaign ManagerNike
Hilversum, NetherlandsFull Time
• Communication with email vendor/internal partners to ensure alignment on deliverables
• Partner with internal Nike teams to drive project scoping and email development
• Provide project recaps and presentations to key stakeholders in meetings
• Dynamic content and marketing personalization strategies
• Digital project management and production
• Work closely with digital brand strategy to find optimum send dates and audiences
• Work with Cloud based Marketing tool set to build and launch email campaigns and track send data and reporting
• Proof emails for link accuracy, tracking, and functionality
• Maintain production-related tools with KPI reporting and tracking key milestones
• Contribute to improving email production processes and efficiencies by leveraging email production expertise
L
L
Marketing/CRM AssistantLimelight Sports
- London, United KingdomFull Time
• Perform CRM and campaign marketing communication functions for assigned projects.
• Clients including: Nike, Royal Parks Half Marathon, JP Morgan, MLB (Major League Baseball), ESPN, The FA and The Music Run.
• Produce weekly and daily reports on statistics from events and campaigns to analyse.
• Perform A/B split testing and email/address book segmentation for campaigns.
• Update CMS systems and campaign/event webpages to ensure communication is on brand with client objectives.
• Maintaining of digital social media channels for assigned projects including creating high quality, engaging content for Facebook, Instagram and Twitter.
• Using email and survey platforms to access email analytics and track conversions of customers.
• Providing content for email marketing and sending to segmented audiences with KPI’s set to distinguish success.
• Research and write insight reports on industry landscape, competitors and trends/advancements.
• Assist in generation of new marketing collateral for client events and campaigns.
+ Show more
Skills
- Marketing Branding
- Marketing Campaigns
- Email Marketing
- APP Development
- Tableau
- Microsoft Excel