Karan Mandanna
Available

Karan Mandanna

MarketerCranfield, Bedford, United Kingdom
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Karan Mandanna
Available

Karan Mandanna

MarketerCranfield, Bedford, United Kingdom
Work history
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    Social Media InternD'troffle
     - Chennai, IndiaInternship
    • Handled key accounts for multiple companies. • Developed and executed the daily content strategy for said accounts. • Increased followers and interactions by 25%
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    Business Development Managerthe blend express
     - Bengaluru, IndiaFull Time
    • Marketed the products to on and off-premise clients (e.g., restaurants, bars, clubs, cafes), working exclusively with Business Owners, Buyers and General Managers. • Created an innovative strategy to promote the product through demonstrations. • Increased the account base from 15 to over 50 by utilising entrepreneurial skills in territory management. • Increased the revenue from £1000 to £3400 per month and grew the company's annual revenue by 83%.
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Education
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    MSc Strategic MarketingCranfield School of Management
     - College Rd, Wharley End, Bedford MK43 0AL, UK
    Modules: Accounting and finance for strategic marketing, Big data, insight and analytics, Consumer behaviour, Customer relationship marketing and customer experience, Digital and social media marketing, Integrated marketing communications, Managing brands, Retailing and Omnichannel management, Sales and key account management and Strategic marketing and planning.
Awards
    Red Bull logo
    Red Bull logo
    Best HackRed Bull
    My idea was to make poke balls, fill them with Red Bull cans and leave them at poke stops around our university campus. So I, with the help of my team, converted (with the help of some coloured chart papers, tapes and felt pen) a Red Bull can cooler into Pokeball and placed them at poke stops around universities. This ended up causing a huge buzz and helped me win 'the best hack award' at Red Bull. https://youtu.be/BDnRu0hbAkA