About me
A passionate, hard-working Content and Marketing Manager with extensive B2C and B2B experience. Journalistic experience at publications including The Times, The Telegraph, Evening Standard, The Independent, Vogue, World of Interiors, Ideal Home, The Sunday Times Style, InStyle, Country Homes and Interiors and Country Living Magazine, as well as marketing experience at internationally renowned Allegra Events.
Work history
A
A
Content & Marketing ManagerAllegra Events
London, United KingdomFull Time
Strategising, creating and implementing all marketing and content relating to a range of lifestyle events, including The London, Amsterdam and New York Coffee Festivals, Balance Festival, the European Coffee Symposium, and the Wellness Summit.
- Lead an international content team, overseeing strategy adaptation across Dutch and American markets
- Manage all PR activities in UK and Netherlands, working with agencies to define content strategy and Scope of Work, in order to execute on opportunities for media coverage
- Conceptualise, flat plan, write and edit annual 32-page London Coffee Festival Magazine - print circulation 50,000
- Act as Editor & Contributing Writer for Amsterdam Coffee Festival Magazine - print circulation 30,000
- Act as Assistant Editor for Balance Festival Magazine - print circulation 50,000
- Edit brand websites (using WordPress & Kentico) and produce SEO rich editorial content, product descriptions, digital newsletters (Dotmailer), direct marketing emails and social media content
- Oversee Social Media strategy execution across Facebook (30,000 followers), Twitter and Instagram (60,000 followers)
- Commission designers, guest writers, photographers and videographers
- Source competitions as part of data capture, link and traffic building strategy
- Manage all Media Partnerships
- Activate and create all sponsor-related content
- Project manage shoots for London and Amsterdam Coffee Festival marketing collateral, briefing photographers and coordinating shoot days
WriterSwoon
- London, United KingdomFreelance
Conducting interviews and creating all content for the blog, Humans of Swoon Editions. Writing marketing material and product descriptions. Creation, implementation and management of Press Loan service.
+ Show more
Skills
- E-mail Campaigns
- Magazine Editing
- Content Management
- Content Creation
- B2B Copywriting
- Editorial Copy
- B2C Copywriting
- Event Marketing
- Wordpress CMS
- Commissioning Photographers