Karen Bloom

Senior Creative & Art Director

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  • LocationBorehamwood, United Kingdom

About me

 

Senior creative and art director. Half of a integrated senior creative team, with Carolyn Stone. We have 11 years experience together. Since 2003, we’ve been on a journey of discovery, spanning a variety of different agencies, clients and briefs, to understand the meaning of what we do and the difference we can make. So, what’s the answer? Love. We love what we do and do what we love. It’s our greatest strength. It means we’re passionate, fearless and dedicated. Our work is as important to us as sleeping. Good is never good enough. We don’t get out of bed for less than great. This attitude is the magic between skill and knowledge, that which elevates OK to OMG. DISCIPLINES: Digital, Social & Content | TV & Radio | Print & Posters | DM & CRM | Experiential & Events | Shopper & Retail

Skills

 

  • Advertising
  • Art Direction
  • Digital
  • Websites
  • Brand Identity
  • Creative Direction
  • Event Execution
  • Graphic Design
  • Creative Strategy
  • Integrated Advertising
  • Art Buying
  • Shopper Marketing
  • Above The Line Campaigns
  • Social Media Advertising
  • Experiential Advertising

Work history

Currently

Senior Freelance Creative

SapientNitro

May 2014
  • Concepting | Art Direction | Creative Direction | Creative Strategy | Deck Strategy & Constuction | Art Buying | Design | Curation | Basic UX | Creative Management | Creative Recruitment | Creative Department Process | Styling | Presenting

2014

Associate Creative Director & Head of Art

Momentum Worldwide

Mar 2011 - May 2014
  • Roles & responsibilities as an fully integrated conceptual Art Director, Creative Director and Head of Art include: TEAM, MANAGEMENT & PROCESS - Managing a team of 9 talented individuals (Art Directors, On & Offline designers, Artworkers) - Helping them develop their skillsets and career progress. - Sourcing and hiring great talent (and freelancers) for our creative department - Key player in improving the creative process with Creative Service Director by implementing new tools and suite of briefing templates - On the Creative Board for Momentum UK - Management courses: SMART Objectives, People & Discovery, Business Acumen, Situational Leadership ACCOUNTS - Creatively responsible and helping to grow 3 brand groups, working closely with the respective account leads: ABInBev (Stella Artois, Budweiser, Leffe) | William Grant & Sons (Balvenie, Monkey Shoulder) | Nestle (Rowntrees, Randoms, After Eight) - Client facing and in some cases point-of-contact PITCHES - Creatively leading and logistically co-ordinating pitches and pitch teams - Retaining the highest of creative quality on pitch decks - Developing and in some cases initiating creative strategy - Presenting both locally and overseas CREATIVE PRODUCT - On the Global Executive Leadership Team for Creative & Product - Responsible for the Momentum UK brand look & feel - Art Buying - Responsible for agency documenting CULTURE & DEVELOPMENT - Driving internal initiatives. - Launching and running Momentum’s global inspiration speaker programme: Guts And Glory - Working with the Talent Team to on HR processes such as Competencies Scheme CLIENTS BOOZE: Stella Artois | The Balvenie | Monkey Shoulder | Ballantines | Stolichnaya | Leffe | Cidre | Budweiser TECH: Sony | Microsoft | HTC FMCG: Rowntrees | After Eight | Nescafe | Frijj | Subway AUTOMOTIVE: Ford SUSTAINABILITY: UPS OTHER: Black & Decker | Pottermore | ASDA | Tam Airlines | American Express | Mattel | Nesspresso | GoDaddy

2011

Senior Freelance Creative

Leo Burnett

Feb 2011 - Jul 2011
  • Brands: Lucozade Sport | Sky | X-Box | Sony Ericsson | HTC | Aussie Haircare | J2O | Miller | Listerine | Virgin Media | Powerade | Bacardi | Microsoft | Olympus

2011

Senior Creative & Art Director

Aqueduct

Sep 2009 - Feb 2011
  • Carolyn and I were the sole creative conceptual team at Aqueduct. Our work here was mainly digital, interactive and social. SPORT: Manchester City Football Club | ESPN | Thomas Cook Sport | Rugby Football Union | The FA, Mars Just Play (The FA) CHARITY: Plan UK | Leukaemia & Lymphoma Research UK | Oxfam | British Heart Foundation | The Church of England SERVICES: EDF Energy | Network Rail | The Royal Parks | E.ON Energy | The History Channel | Yotel FOOD: Ping Pong

2009

Art Director & Creative

The Leith Agency Farm Blonde

Jul 2007 - Jul 2009
  • In creative team with Carolyn Stone (copywriter). Hired by Cello and worked across numerous agencies within group, mainly Leith, Farm and Blonde. FINANCIAL: Smile Bank | Ballie Gifford Investments | Standard Life | Co-operative Bank COI & GOVERNMENT: HPV Vaccine | Food Standards Agency | thealcoholdebate.com | Long-Acting Reversible Contraception | London Electoral Commission | National Trust for Scotland | SSPCA FOOD & DRINK: Skinny Cow | Golden Wonder | Iron Bru OTHER: Air New Zealand | Edinburgh Festivals | Hammerite | National Book Tokens | Velux | | Buchanan Galleries

2007

Art Director & Creative

DLKW

Feb 2006 - Jul 2007
  • In creative team with Carolyn Stone (copywriter) Brands: Dolland & Aitchison | Travelbag | AA | Birmingham Midshires | Easyjet | Halifax | Ebay | Virgin Atlantic | Intelligent Finance | Legoland | Burger King | Opel | Shock Absorber | Sovereign Holidays | Tena | COI | Teenage Pregnancy | Diplomas | Royal Air Force | EPC

2006

Art Director & Creative

EBP

Apr 2004 - Feb 2006

Education

2003

Visual Communication Specialising in Graphic Design and Advertising

Birmingham Institude of Art Design

Aug 2000 - May 2003
  • 1st Class Honours Degree

2000

Foundation Studies in Art Design

Manchester Metropolitan University

Aug 1999 - May 2000
  • BTEC (Distinction)