Karen Campbell

Karen Campbell

Head of Social MediaUnited Kingdom
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Karen Campbell

Karen Campbell

Head of Social MediaUnited Kingdom
About me
I’m a social media marketing and digital content specialist with 12+ years’ experience leading and delivering creative digital and social media strategies and campaigns. I'm also co-founder of Shiloh PR, a public relations and media training agency.
Projects credited in
  • This Girl Can 2020
    This Girl Can 2020This Girl Can 2020 is leaving no woman left behind in the latest instalment of the campaign that confronts how society must change in order to accommodate all women being active. In this phase, we’re introducing new cast members and stories while bringing back some of the women who’ve prominently featured in past This Girl Can ads, showing how we’re still as relevant today as we were five years ago. But this campaign also shows that there are a host of new barriers that need addressing in 202
Work history
    Sky logo
    Sky logo
    Social Media Editorial LeadSky
    London, United Kingdom
    Managing a team of 8, creating and curating a programme of editorial social media content that drives engagement, builds audience, shifts brand perceptions, and provides additional opportunities for monetisation across the Sky TV and Sky UK channels. Instigated a strategic update to ways of working and outlined distinct roles and responsibilities to enable more effective working across Sky’s social media department.
    ODEON Cinemas logo
    ODEON Cinemas logo
    Social Media ManagerODEON Cinemas
    London, United KingdomFull Time
    UK and Ireland social media lead for ODEON Cinemas. • Doubled organic weekly engagement, tripled revenue ROI on paid social media and increased weekly reach by 30% in first year • Planned and implementation of ODEON’s social media marketing strategy across UK/IRE • Redefined and optimised ODEON’s approach to paid, owned and earned social media content • Led delivery of social media campaigns to drive reach, engagement and commercial ROI • Line managed a social media executive and had dotted line management of social customer service team of five • Oversaw creative direction for social media content 
and managed and briefed external creative agencies on content production • Led on influencer marketing strategy • Collaborated with partners at film studios on numerous branded social media campaigns • Managed budgets for paid social campaigns and social content production • Partnering with ODEON Cinemas Group social teams across Europe on relevant campaigns
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Skills
  • Events
  • Marketing PR
  • TV
  • Twitter
  • Facebook
  • Media
  • Photoshop
  • Pinterest
  • Public Relations
  • Social Media
  • Instagram
  • Youtube
  • Content
  • Hootsuite
  • Social Media Content Management
Education
    B
    B
    BA(Hons) Media Communications (Birmingham City University
     - Birmingham, United Kingdom
    Media and communications