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Karen Campbell

Social Media Marketing Manager, UK & Ireland

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  • Events
  • Marketing PR
  • TV
  • Twitter
  • Facebook
  • Media
  • Photoshop
  • Pinterest
  • Public Relations
  • Social Media
  • Instagram
  • Youtube
  • Content
  • Hootsuite
  • Social Media Content Management

Work history


Social Media Manager

Odeon Cinemas

Jan 2017
  • London, United Kingdom
  • Full Time
  • UK and Ireland social media lead for ODEON Cinemas. Key responsibilities: • Develop and implement ODEON’s social media marketing strategy in UK/IRE • Strategy planning and coordination of all brand and film commercial and content led social marketing campaigns to drive reach, engagement and commercial ROI • Line manage Social Media Content Executive • Work directly with creative agencies, and responsible for the creative output across social campaigns • Lead on influencer strategy • Work with cross functional partners in film distribution including Disney, Fox, Sony Pictures etc, on branded social media content and campaigns • Determine and manage budgets for campaigns and social content production • Share content and/or partner closely with ODEON Cinemas Group social teams in Europe on relevant campaigns.


Social Media Marketing Executive


Sep 2015
  • London, United Kingdom
  • Full Time
  • Social media marketing executive for BBC iPlayer, I am responsible for leading the brand's social media and activity. Responsibilities include: • Developing and implementing a new social media strategy • Managing relationship with external agencies providing social marketing assets for BBC iPlayer • Lead social media for BBC iPlayer marketing campaigns • Creating assets that can be used across brand social media channels to amplify marketing objectives


Digital Editor

Bauer Media

Jan 2012 - Aug 2015
  • London, United Kingdom
  • Full Time
  • Managing daily content and editorial for all brand digital platforms including the website, mobile app and multiple social media accounts. Overhauled and optimised the brand’s YouTube and social media presence, resulting in record views, followers and engagement growth. E.g. increasing YouTube views from 641k views to 25 million, Twitter followers from 41k to 528k and leaving the brand with 100k Instagram followers after starting it from scratch. Built content and social media strategies for brand priorities and editorial campaigns in addition to producing monthly social media reports and analysis. Produced a weekly e-newsletter distributed to 150k subscribers. Worked with web developers to look for ways to continually improve website and app functionality.


Content Producer BBC Radio 1 & 1XTRA


Jan 2010 - Jan 2012
  • London, United Kingdom
  • Full Time
  • Manage network homepages, deliver content and contribute to the development of new output for a range of projects and programme brands across BBC Radio 1 and Radio 1Xtra, including the Scott Mills show, Live Lounge, Radio 1 specialist shows and the 1Xtra website as a whole. Plan and manage online projects to enhance and support broadcast content. Utilise social media to reach more of the Radio 1 and Radio 1Xtra audiences, and encourage the sharing of content where possible. Attend and produce content for a range of events and outside broadcasts both in the UK and abroad. For example, taking photographs, producing video content and complying live video streams at the BRIT Awards, BBC Radio 1’s Big Weekend, Ayia Napa and Jamaica. Work with designers, technical experts and technical project managers to ensure projects meet time and budget constraints. Liaise with internal departments and maintain contact with appropriate external tastemakers and organisations to maximise publicity and increase user traffic.


Assistant Content Producer BBC Radio 1 & 1XTRA


Jan 2009 - Jan 2010
  • London, United Kingdom
  • Full Time
  • Co-ordinate content and maintain sections of the specialist music interactive output of BBC Radio 1 and 1Xtra. Build and maintain microsites for a range of network priorities, ensuring they contain accurate metadata and occasionally involving CSS manipulation. Contribute creative ideas, build and maintain relationships with contacts internally and externally for syndication of content. Liaise with programme teams to and produce interactive feature ideas that compliment the radio shows and are creative, useful and entertaining for our audience. Taking and manipulate photographs for the websites, converting audio and video files for use on the web and updating both sites using content management systems and HTML. Build communities around the networks via social media and encourage conversation around key brands and station initiatives.



BA(Hons) Media Communications (

Birmingham City University

Aug 1997 - Jun 2000
  • Birmingham, United Kingdom
  • Media and communications