I am an experienced freelance Producer and Creative Strategist. Tying together my production expertise and passion for creative problem solving to help businesses and artists develop. My experience stretches from the production of video content, social media and events. I thrive in challenges that draw on my diverse skills where I am quick to learn and grind to innovate. I have a proven track record of achieving ambitious business goals with leading corporate companies and I apply these same skills when working with startups and new businesses as a consultant. Having lived in various cities and countries I had the opportunity to broaden my knowledge and vision towards different cultures. I am bilingual in English and Italian, with good level of French.
Projects
- Zippy Lippy: Pins Artist x YKK, Event VideoLondon based artist PINS collaborated with renowned Japanese fashion brand YKK, creating an interactive installation in YKK's flagship store in East London. To celebrate this installation we organised a launch party in the store. As part of the PINSpired team with Carlos Salvador, I co-produced the event and produced the video with videographer Melissa Legarda and editor Matthew Kaltenborn.
Projects credited in
- YKK | SS21 CollectionGlobally known for their zip fastening range - with street culture cred cemented by Andre 3000 rapping "YKK on yo' zipper" on Outkast's iconic 2001 hit "So Fresh, So Clean" - YKK release beautifully designed, high quality products featured on clothes around the world. Under MLKD Creative, in partnership with Karen D'Arcangelo, we art directed and produced a visual series for YKK's Spring Summer 2021 zip collection. The series was showcased on Instagram in September 2020.
- Virginutty | CBD Moisturiser 2020Creative direction and production for Virginutty - a sustainable Philippine vegan skincare brand based in London. We focused on creating a sense of ritual, sensuality and community for Virginutty's new cbd-based coconut oil moisturiser. We opted for natural textures and earth colours in the styling and set design to amplify the product's natural ingredients of coconut and hemp leaf. www.virginutty.co.uk / instagram.com/virginutty
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Work history
Freelance Social Media ProducerITV
London, United KingdomFreelance
ITV is one of the UK’s most important television channels, with the largest commercial family of channels and a rich history for making fantastic award winning programs.
I work with the ITV Creative Social team which functions as a small agency within the Creative department, and creates award winning social content for the majority of the shows presented by ITV’s channels.
My role is to oversee the creation of social content, making sure it reflects the essence of the show, the vision of the in house creative directors and the show’s marketing teams.
Attention to detail, stakeholder management, leading multiple projects at once and being a team player are essential in this role.
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Creative ProducerStartup Stories
London, United KingdomFreelance
Based in London, Startup Stories is a small business that creates branded video content for startups, with a high focus placed on the story and journey of a brand.
I liaise with Startup Story’s clients who require videos for their social and digital assets. As producer, I translate the journey into a engaging audiovisual format, which involves creating storylines, editing scripts, and working closely with the client to develop the brand tone. I oversee the production of the videos from inception to completion. During the process, I typically manage the editors and videographers, and occasionally shoot and edit myself. As part of the collaboration, I consult the client on their content and social media strategy, and suggest ways to effectively maximise the content.
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Skills
- Agile
- Project Management
- Stakeholder Management
- Communication
- Marketing
- Photography
- Video
- Social Media
- Video Production
- Brand Strategy
- Events
- Artists Management
- Events Production
Education
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BA (Hons) Media & Modern LiteratureGoldsmiths University of London
- London, United Kingdom