I am an experienced freelance Producer and Creative Strategist. Tying together my production expertise and passion for creative problem solving to help businesses and artists develop. My experience stretches from the production of video content, social media and events. I thrive in challenges that draw on my diverse skills where I am quick to learn and grind to innovate. I have a proven track record of achieving ambitious business goals with leading corporate companies and I apply these same skills when working with startups and new businesses as a consultant. Having lived in various cities and countries I had the opportunity to broaden my knowledge and vision towards different cultures. I am bilingual in English and Italian, with good level of French.Locked Pro Plan feature
ITV is one of the UK’s most important television channels, with the largest commercial family of channels and a rich history for making fantastic award winning programs. I work with the ITV Creative Social team which functions as a small agency within the Creative department, and creates award winning social content for the majority of the shows presented by ITV’s channels. My role is to oversee the creation of social content, making sure it reflects the essence of the show, the vision of the in house creative directors and the show’s marketing teams. Attention to detail, stakeholder management, leading multiple projects at once and being a team player are essential in this role.
Based in London, Startup Stories is a small business that creates branded video content for startups, with a high focus placed on the story and journey of a brand. I liaise with Startup Story’s clients who require videos for their social and digital assets. As producer, I translate the journey into a engaging audiovisual format, which involves creating storylines, editing scripts, and working closely with the client to develop the brand tone. I oversee the production of the videos from inception to completion. During the process, I typically manage the editors and videographers, and occasionally shoot and edit myself. As part of the collaboration, I consult the client on their content and social media strategy, and suggest ways to effectively maximise the content.
Supported the production and delivery of two Campaigns: Common Thread and What's Your Craft. Common Thread: Craft Council x Creative Debuts collaborated on the celebration of the diverse creatives in the UK and beyond. Believing in the power of storytelling through craft, art and design from August to October we provided a platform for the talents of tomorrow to tell their stories. In August we celebrated the spirit of Notting Hill Carnival through an exhibition showing the works of over 30 artists including photography, ceramics textiles embroider, digital art, film. The event was highly successful having over 700 attendees across three days with incredibly positive feedback and engagement. In October we hosted a sold out panel talk in partnership with Dazed welcoming high profile speakers from across the arts to talk about their passions and creative journeys. In my role I liaised with over 30 artists to ensure their art was deliver and exposed and to then promote their exhibit works. I made sure all deadlines were being met and maintained communication with all partners. Supported the preparation of the event with hosting and delivery of the event. What's Your Craft: A new film series for the Craft Council featuring six episodes that were placed on YouTune on a bi-weekly basis. The series aimed to develop the public's understanding of craft, inspire a new generation of makers and grow the number of makers working with the Crafts Council. Each episode features an inspiring craft maker from across the UK. The makers include shoe surgeons, fashion designers, costume designers, furniture designers, jewellery makers collective etc. Wowing the audience with their factor and incredible story. I supported the production of these videos by liaising with the artists asking them to be featured on the series, supporting logistics and deadlines. Assisted on the shoots with interviews, behind the scenes, content and general artists liaising.
Foundry designs creative software technologies used to deliver award-winning visual effects and 3D content for the design, visualization and entertainment industries. Their software advances the art and technology of visual experience in partnership with creative leaders across the globe. I developed and created a set of detailed guidelines and manage the production of assets (made by a third party) that covered off style, design approach, and structure for all the video types in the pipeline (motion graphics, live action, etc). I found solutions that provided a common voice across the videos whilst also recognising that different products had different needs - so that they were consistent and not uniformed. I project managed and creative directed through the process.
Clarion Events is one of the world’s leading event organisers currently undertaking a significant digital transformation. I was reporting directly into the CTO and Head of Content. Key Milestones: Clarion Site Factory: I was responsible for coordinating and managing, from inception to completion, the build of a company-wide web platform that enables all business units to create their own events/content websites. After in depth research into the business unit’s main requirements, the Head of Content and I, together with our suppliers, structured the architecture of the new website platform focusing on efficient usability, friendly CMS, quick instance set up and full control of the business units over their sites. I then proceeded into leading the build of the platform, liaising with both suppliers and clients in Agile method. Responsibilities: • Liaising with the business units’ marketing managers and directors • Scoping the architecture of the web platform from inception • Leading and managing development timelines and sprints with Agile method • Managing relations with the development supplier • Supporting the business units in the launch of their new websites
Time Out is a renowned global platform that enables people to experience the best of their city. My role is to create products for the Time Out London website and the global platform, which operates in 107 cities and has a worldwide monthly audience of 40 million. Reporting directly into the CDO and Product Director, I manage the lifecycle of products from inception to post-launch and I am responsible for all products that fall under the business remit of ‘Audience’. Key milestones: The Love London Awards: I worked closely with the marketing and editorial team to deliver a completely new product that enabled Time Out users to nominate and then vote for their favourite Restaurants, Bars, Cafes, Shops and Cultural sites in their neighbourhood. The web app was built with a ‘mobile first’ mind-set, providing a slick and easy voting functionality which allowed users to share their votes and nominations via social media and leave UGC. The product drove, 14,000 nominations, 70,000 votes, 18,000 user sign ups in 2 months (compared to a 2,000 per month average), and tripled the amount of the site’s UGC. The product was also built for Time Out Paris and is now ready to roll out across other Time Out cities. Responsibilities: • Managing multiple teams of developers • Liaising with stakeholders, working in cross-functional teams and communicating across all levels of management • Managing relations with third parties • Working simultaneously across UX/UI design, business requirements, project management, tech team, and stakeholders • Managing and prioritising backlogs • Proactively suggest creative solutions to resolve problems, undertake a variety of assignments and deliver results against ever-shifting priorities.