Karen Dagg

Senior Marketing Manager

London, United Kingdom
Locked Pro Plan feature


About me

Creative, experienced, senior marketing manager, fully adept at leading innovative campaigns across music releases of all genres from development to platinum-selling artists.


  • Marketing
  • Digital Advertising
  • TV Advertising
  • Arts Events
  • Artwork Commissioning
  • Commissioning Content
  • Advertising Production
  • Agency Briefing
  • Digital Analysis
  • Sales Analysis

People I’ve worked with

Companies I’ve worked with

  • Beggars Group

    Beggars Group

    • Music
  • P

    Polydor Records (Universal Music)

    • D

      Day Gardner Post Production

      • R

        Red Bull Records

        Work history


        Senior Marketing Manager

        Polydor Records (Universal Music)

        May 2016
        • London, United Kingdom
        • Full Time
        • • Strategising the marketing campaigns for artist releases including The Rolling Stones (number 1, platinum-selling album), Lana Del Rey (number 1 album), Imagine Dragons, DJ Snake, Gwen Stefani, and more. • Developing artist creative, planning release strategy and driving the roll-out across all platforms including retail, digital, radio, TV, print and outdoor advertising. • Maximising promotional and live opportunities to create a cohesive campaign. • Organising bespoke stunts, events and playbacks.


        Senior Marketing Manager

        Kobalt Music Group

        Oct 2013 - May 2016
        • London, United Kingdom
        • Full Time
        • • Working within a label services model to drive all elements of the front-line marketing campaign. Collaborating directly with the artist and their team to create interesting initiatives across media, retail, live, streaming and digital. • Hiring and briefing PR teams, designers, developers and media buying agencies. • Artist roster included Prince, Frank Carter & The Rattlesnakes, Karen O, Lenny Kravitz.


        Marketing Manager

        Red Bull Records

        May 2013 - Oct 2013
        • London, United Kingdom
        • Full Time
        • • Overseeing artist development and marketing campaigns for Red Bull Records. • Building brand awareness of the label within the UK market.


        Apr 2008 - May 2013
        • London, United Kingdom
        • Full Time
        • • Driving the marketing campaigns for an eclectic roster of artists including Paramore (number 1 album), Christina Perri (gold album), Fun (platinum album, number 1 single, Brit Award nominated) Marina and the Diamonds (number 1 album) and more. • Promoted to Marketing Manager from Junior Marketing Manager in November 2011. •Promoted to Junior Marketing Manager from Marketing Assistant in September 2010


        Royalties Administrator

        Beggars Group

        Mar 2005 - Aug 2007
        • London, United Kingdom
        • Full Time
        • • Compiling royalty statements for artists and producers across the Beggars Group.


        Receptionist / Administrator

        Day Gardner Post Production

        Jul 2004 - Feb 2005
        • London, United Kingdom
        • Full Time
        • • Covering a wide array of administrative duties in a busy post-production company.



        BA (Hons) English Literature 2:1

        University College London (UCL)

        Sep 2000 - Aug 2003
        • London, United Kingdom


        A Levels ( Grades AAB)

        Sir William Borlase's School

        Sep 1995 - Aug 2000
        • United Kingdom
        • A Levels in English (A) Geography (A) German (B) GCSES (11 taken, all A - A* grade)