Karen Dagg

Karen Dagg

Co-Director of MarketingLondon, United Kingdom
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Mattie Bennett
Duncan Carter
Karen Dagg

Karen Dagg

Co-Director of MarketingLondon, United Kingdom
About me
Creative, experienced, senior marketing manager, fully adept at leading innovative campaigns across music releases of all genres from development to platinum-selling artists.
Projects
  • The Rolling Stones 'Blue & Lonesome' Album Campaign
    The Rolling Stones 'Blue & Lonesome' Album CampaignThe Rolling Stones returned to their blues roots with the release of their first studio album in over a decade 'Blue & Lonesome.' The album charted at number 1 in the UK and over 14 countries worldwide. It's currently platinum status in the UK.
Projects credited in
  • THE ROLLING STONES | BLUE & LONESOME
    THE ROLLING STONES | BLUE & LONESOMEThe first part of this campaign involved us sharing the album artwork in sections on the band's official Instagram page to create anticipation for a global announcement. The Instagram campaign was quickly followed by a 360 video announcement on Facebook.
Work history
    P
    P
    Director of MarketingPolydor Records (Universal Music)
    London, United KingdomFull Time
    Co- leading the marketing team at Polydor Records across priority releases with 5 direct reports.
    P
    P
    Head of MarketingPolydor Records (Universal Music)
    London, United KingdomFull Time
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Skills
  • Marketing
  • Digital Advertising
  • TV Advertising
  • Arts Events
  • Artwork Commissioning
  • Commissioning Content
  • Advertising Production
  • Agency Briefing
  • Digital Analysis
  • Sales Analysis
Education
    U
    U
    BA (Hons) English Literature 2:1University College London (UCL)
     - London, United Kingdom
    S
    S
    A Levels ( Grades AAB)Sir William Borlase's School
     - United Kingdom
    A Levels in English (A) Geography (A) German (B) GCSES (11 taken, all A - A* grade)