Karen Dagg

Senior Marketing Manager

Projects

About me

Creative, experienced, senior marketing manager, fully adept at leading innovative campaigns across music releases of all genres from development to platinum-selling artists.

Skills

  • Marketing
  • Digital Advertising
  • TV Advertising
  • Arts Events
  • Artwork Commissioning
  • Commissioning Content
  • Advertising Production
  • Agency Briefing
  • Digital Analysis
  • Sales Analysis

People I’ve worked with

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Companies I’ve worked with

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  • Beggars Group

    Beggars Group

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    • Music
  • P

    Polydor Records (Universal Music)

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    • D

      Day Gardner Post Production

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      • R

        Red Bull Records

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        Work history

        Currently

        Senior Marketing Manager

        Polydor Records (Universal Music)

        May 2016
        • London, United Kingdom
        • Full Time
        • • Strategising the marketing campaigns for artist releases including The Rolling Stones (number 1, platinum-selling album), Lana Del Rey (number 1 album), Imagine Dragons, DJ Snake, Gwen Stefani, and more. • Developing artist creative, planning release strategy and driving the roll-out across all platforms including retail, digital, radio, TV, print and outdoor advertising. • Maximising promotional and live opportunities to create a cohesive campaign. • Organising bespoke stunts, events and playbacks.

        2016

        Senior Marketing Manager

        Kobalt Music Group

        Oct 2013 - May 2016
        • London, United Kingdom
        • Full Time
        • • Working within a label services model to drive all elements of the front-line marketing campaign. Collaborating directly with the artist and their team to create interesting initiatives across media, retail, live, streaming and digital. • Hiring and briefing PR teams, designers, developers and media buying agencies. • Artist roster included Prince, Frank Carter & The Rattlesnakes, Karen O, Lenny Kravitz.

        2013

        Marketing Manager

        Red Bull Records

        May 2013 - Oct 2013
        • London, United Kingdom
        • Full Time
        • • Overseeing artist development and marketing campaigns for Red Bull Records. • Building brand awareness of the label within the UK market.

        2013

        Apr 2008 - May 2013
        • London, United Kingdom
        • Full Time
        • • Driving the marketing campaigns for an eclectic roster of artists including Paramore (number 1 album), Christina Perri (gold album), Fun (platinum album, number 1 single, Brit Award nominated) Marina and the Diamonds (number 1 album) and more. • Promoted to Marketing Manager from Junior Marketing Manager in November 2011. •Promoted to Junior Marketing Manager from Marketing Assistant in September 2010

        2007

        Royalties Administrator

        Beggars Group

        Mar 2005 - Aug 2007
        • London, United Kingdom
        • Full Time
        • • Compiling royalty statements for artists and producers across the Beggars Group.

        2005

        Receptionist / Administrator

        Day Gardner Post Production

        Jul 2004 - Feb 2005
        • London, United Kingdom
        • Full Time
        • • Covering a wide array of administrative duties in a busy post-production company.

        Education

        2003

        BA (Hons) English Literature 2:1

        University College London (UCL)

        Sep 2000 - Aug 2003
        • London, United Kingdom

        2000

        A Levels ( Grades AAB)

        Sir William Borlase's School

        Sep 1995 - Aug 2000
        • United Kingdom
        • A Levels in English (A) Geography (A) German (B) GCSES (11 taken, all A - A* grade)