I am responsible for establishing the visual identity of fashion and lifestyle brands and delivery of all creative output. Management of the entire creative process; strategic planning, research, concepts, mood boards and story boards. Briefing creative teams, professional casting, sourcing locations, graphic design, image and film editing. Photographic art direction for fashion, still life and interiors, across all commercial channels. Conceptual design for advertising, brochures, packaging, window schemes, events and digital image creation.
Majored in fashion illustration, photography, typography and printing techniques