An Art Blogger and Enthusiast. The Creative Director of www.CarnabyFair.com, studying BA Interaction Design Art Student at London College of Communication.Locked Pro Plan feature
E-commerce store for select caps and sunglasses from boutique designers through an easy-to-use E-commerce platform. ￼Carnaby Fair echoes the founders’ passion for innovation and self-expression through fashion. Digital Marketing ￼and Online Strategy Lea • Manages all online content: website and graphic design, social media compositions, packaging design, publication, press materials • Lead marketing strategies: develop sales funnel strategy, manage sales campaigns (Valentine’s Day, Christmas), design marketing collateral (organize photo-shoots with models, blog posts, online posters) • Relationship management: email pitching and contacting bloggers, models, Key Opinion Leaders to develop partnership and sponsorship opportunities • Website management: SEO, social media strategies (Instagram, Facebook, Snapchat) • Responsible for all visual communication, advertisement and merchandising
Engaged in organizing campaigns and events, such as tasting and anniversary events for Lab Eat Restaurant and Bar • Undertook a social media campaign through creating content and managing the restaurant’s Instagram and Facebook account • Reached out to 40 Key Opinion Leaders to attend a tasting event, resulting in online exposure for client Managed the Lab Eat’s PR database and created their social media accounts from the F&B, and lifestyle sector • Created social media calendars and content on Facebook and Instagram leading to an increase of traffic reach 65% on Facebook since August 2015 • Compiled Lab Eat’s media lists, press releases, and fact sheets
Contacted all associated China's press and media via email, QQ and WeiXin about CWG’s upcoming showcases • Provided communication linkage between CWG and Chinese buyers • Proposed new auction opportunities and up and coming art fairs in China, Singapore and Hong Kong • Assisted Graphic Designer on an art publication for Design Miami 2015, which was then pitched to various publications, such as SCMP, Art Basel, Sotheby’s, Christie’s Shanghai, Time Out Shanghai, Shanghai Daily, SCMP
Engaged in the development of efficient marketing strategies for the fashion brand of the company • Contributed in creating original content mainly on art-direct photo-shoots, generate ideas for pictures, contacted list of model agencies with the relevant to brand image and assist in studio photo-shoots, partake in feature story • ￼Assisted in the day-to- day operation included product sourcing, overseas shipping procedures and daily operational logistics • ￼Product sampling and POP advertising solutions
BA Illustration and Visual Media for the first year then transferred. Final Project based on Neurosciences, Brainwaves and the Deep States using Adobe Affect Effects. Second Project filmed an experimental short film on a Dystopia world call "Echoville: Distorted Perception". Last semester focused on Design Thinking, Desire Line and Affordance based on Don Norman's book 'Design of Everyday Things'.