Karima Boughelaf
Available

Karima Boughelaf

Business DirectorLondon, United Kingdom
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Karima Boughelaf
Available

Karima Boughelaf

Business DirectorLondon, United Kingdom
About me
I am an engaging and commercially astute individual with more than 16 years’ experience working within the marketing and advertising industry. I started my own company – Onstory – 5 years ago to enable clients to reach their marketing objectives through a consultative, 360° approach. I place a strong emphasis on measuring marketing performance to ensure activity is at its most effective, whilst providing motivational leadership to teams. Throughout my career, I have worked in traditional advertising and brand development, specialising in digital. I have proven success with significant ROI improvements for my clients, as well as determining long-term strategies. I have a growth-focused mindset, continuously propelling opportunities to increase potential through both external and internal avenues. I always strive to add to my professional offering through personal pursuits. Examples of these would include working with a 1-2-1 Executive Leadership Mentor and Coach, acting as Guest Lecture for X4M Music Business School, studying human behaviour and how this can be applied to working relationships. I have a real passion for music - how this can connect with our brains on an emotional level and how brands can add this psychology to their armoury of weapons. Academically, I hold an MA in Marketing (Merit) from Kingston Business School and I am fluent in Italian and French. Email: karima@onstory.co Core competencies: - Strategic Consulting - Leadership & Management - Global Strategy - Global Experience (NA, EMEA, APAC, LATAM) - Planning & Analysis - Revenue Growth - Business Planning - Operational Processes - Financial Management - Coaching & Training Excerpts from a recent psychometric test: - Determined and strong-minded - Proactive and always on the lookout for actions to take work forward - Incredible driving force in a team stemming from a desire for continual progress - Critical thinker and only accepts reasoned ideas - Adapts easily to change and is able to improvise - Makes judgements based on facts - Responsive, very energetic and has a sense of urgency
Skills
  • Ad Strategy
  • Artist Strategy
  • Digital
  • Social Media Marketing
  • Project Management
  • Client Services
  • Account Leadership
  • Music Management
  • Advertising
  • Production
  • Leadership
  • Management
Education
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    MA Marketing Kingston University
    London, United Kingdom
    Modules: Consumers Behaviour, Economics, Business Strategy, Brand Strategy, Statistics, Advertising, Marketing, Finance. Dissertation: “The Agency-Client relationship” developed in collaboration with JWT, W&K, WCRS, Grey, Y&R, Euro RSCG, Leo Burnett and Saatchi.
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    CertificateThe ICMP
     - London, United Kingdom
    Music Business Modules: Labels, Live Industry, Copyright, Publishing, Management.
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