After 7 years working in banking, I realized that I flourished when working with people. Understanding their challenges, motivations and celebrating their success. This led me to want to gain a deeper understanding of how customers think and act in a global perspective and led me to pursue a Masters of International Marketing.
While I've been pursuing my Masters I have been innovating creative solutions for companies such as Nissan, Nevs, The Royal Mail and Converse.
I'm a human Shazam, hit me up for a Cuppa and test my skills.
Projects
- The Swedish Number - An Integrated Marketing Communications analysis of the campaignPaper for the course Integrated Marketing Communications at Hult International Business School Grade: High Pass + Best paper, given as an exmple as great High Pass paper to other students. Abstract: The campaign “The Swedish Number” was launched in April 2016. Sweden had got, as the first country in the world, its own phone number. The campaign urges people to ring Sweden and to talk to a random Swede, anywhere in Sweden, about anything. The campaign was initiated by the Swedish Tourist Asso
Skills
- Marketing
- Branding
- Digital Marketing
- Google Analytics
- Google Adwords
- Brand Marketing
- B2B Marketing
- B2C Marketing
- Customer Experience
- Customer Behaviour
Education
Awards
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Hult Business ChallengeHult International Business School
Competed in a consulting challenge for Nissan and Nevs, developing a marketing strategy to get customers to buy EV's, elected as the winning team out of 8