🔍 UX Designer | UX Researcher | Crafting Impactful User Experiences
👋 Hello! I'm a UX designer with a passion for creating remarkable user experiences through deep-rooted research and empathetic design thinking.
✨ My curiosity about human psychology and behaviour led me to UX design. After experiencing my own frustrations with digital products and services, I became determined to make a difference. Over the past decade, I've honed my skills in digital design within the tech industry, but it's the profound impact of research that genuinely drives me. I thrive on delving deep into problems, unravelling their core, and applying my relentless desire to understand and solve complex challenges. I am committed to uncovering user needs and pain points, extracting insights that inform the creation of exceptional designs.
🔧 Top Skills:
Qual / Quant Research & Interpretation (competitor analysis, user interviews, usability testing, data analysis);
User Personas & User Flows
Prototyping & Wireframing
Creative UX/UI Design
Empathetic Design Thinking
Problem-Solving
Collaboration & Communication
Curiosity & Adaptability
Digital & Online Marketing
Visual design & Storytelling
Figma; Figjam; Miro; Dovetail; Hotjar; Adobe XD; Sketch; basic HTML/CSS
🌟 Career Goal:
My ultimate goal is to make a difference through UX design and research. I'm currently seeking a research-focused UX Design role where I can identify pain points and drive exceptional results that elevate customer satisfaction. Collaboration is key for me, as I believe in the power of working together to create user-centric solutions that positively impact both individuals and businesses. Guided by empathy, user advocacy, and integrity, I strive to contribute to the creation of meaningful and impactful experiences.
📲 Let's Connect:
Let's connect and start a conversation about how we can create remarkable user experiences together.
Projects
- Nava - Hormone Health AppI created a customised hormone health app following extensive research and usability testing, with a primary focus on facilitating informed decision-making using symptom and cycle data. Additionally, I enhanced my user research skills, incorporating surveys, interviews, and journey mapping. I also crafted user personas, analysed user journeys, and improved cross-platform strategies.
Work history
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UX DesignerCriteo
- London, United KingdomFull Time
- Brought in to design UX for a new Multi-Ticketing feature, tested usability of hi-fi prototype with internal users, conducted QA following update to new Criteo Design System to reduce cognitive load for users; delivered on-time for peak sales period, resulting in significant time saving of approx. 50h for commercial teams and the ability to submit several tickets simultaneously.
- Redesigned Chrome extension to enhance UX, increasing take-up by 25%, and halving complaints, providing automation for field ops team, and saving 1-10 mins on most of the 25k annual tickets; presented a hi-fi prototype to product and dev team, provided detailed design files and specs, enabling scalability for efficiency gains.
- Developed and delivered a comprehensive Design Thinking presentation to over 15 direct collaborators, resulting in a 30% increase in team-wide adoption of UX methodologies and increased UX maturity.
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Senior Creative ConsultantCriteo
- London, United KingdomFull Time
- Designed bespoke ads for 100+ clients using internal tools and Adobe Creative Suite, prioritising workload based on urgency, relevancy, and client/agency ranking.
- Successfully rebuilt client relationship with Skyscanner, resulting in $200K revenue from new solutions and generating £1M from new audiences.
- Led Covid response for travel vertical, coordinating a team of 5 junior creatives, strategising and developing content, pitching to clients, and presenting webinars. Created a deck used by the community across EMEA, AMS, and APAC.
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Skills
- UX Design
- User-centered Design
- User Research
- Usability Testing
- User Personas
- Information Architecture
- Wireframing
- Prototyping
- Empathy
- Problem Solving
Education
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UX Design Immersive CourseCareerfoundry
- London, United Kingdom
• 10 month UX Design Program: User Research, Quantitative and Qualitative Research Methods, Measurement Metrics, Design Thinking, Information Architecture, Wireframing, Prototyping, User Testing, A/B Testing, Iterative Design, Interaction Design, Accessibility, UI Design, Visual Design
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Art, Graphic and Communications DesignRhein-Sieg-Akademie für Realistische Bildende Kunst und Design
- Hennef, Germany
RSAK-GREY-Diploma 1,4 (equiv. first class Master‘s Degree)
passed with distinction “best diploma thesis“
additional qualification: Illustration 1,2 (first class)
Art, Graphic and Communications Design
courses: Illustration, Fashion, Photography