About me

Over the course of my professional career I have gathered a well-rounded background in cross-media projects while collaborating with cross-functional teams, as well as internal and external stakeholders. I am able to develop a strategic approach in creating and supporting visual corporate language, utilizing strong software skills. I have created and executed a wide variety of print and web design projects for many international and diverse companies from Fashion, Beauty and Lifestyle industry. I have contributed to Russian issues of Vogue, GQ, Glamour and Citizen K and played an instrumental part in creating and implementing the concept for Swarovski Retail Academy E-Learning materials and corporate magazine. In my most recent role I’ve been working on cross-media projects with the focus on web design, social media editorial planning and content creation, photo and video production, and further development of corporate visual language. I’m a life-long learner who is constantly searching for new and inspiring ways to reinforce visual communication through different media and consistent storytelling. www.karinasalfeld.com

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Projects

• 8

  bright meets braveArt direction and execution, as well as social media campaigning, social media presence, editorial, newsletter design. brightmeetsbrave.com
• 2

  Behind the Scenes: Wallpaper* & Walter Knoll - FK chairPhoto and Video shooting 'behind the scenes' at Wallpaper* Bespoke video production for Walter Knoll FK chair Bespoke campaing.
• Walter Knoll and EOOS: Isanka Chair VideoArt direction, shooting, editing and sound mix.
• 4

  Wallpaper* & Walter Knoll: Behind the scenes videoWallpaper* Bespoke Project for Walter Knoll. Representing Walter Knoll, taking photos and shooting "behind the scenes" video.
• Legends of carpets video for Walter KnollArt direction, video shooting, video editing, cut and sound mix, color grading.
• Legends of Carpets / Walter Knoll / legends-of-carpets.com

Work history

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Art DirectorZeiss Vision International
Nov 2021GermanyFull Time
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Art Director & Co-Founderbright meets brave
Feb 2019Minneapolis, United StatesPart Time

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Skills

• Digital/ Print
• Videos
• Web
• Marketing
• Editorial
• Art Direction
• Creative Direction
• Visual Design
• Brand Identity
• Presentation Design
• Presentations
• Social Media

Education

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(hons) BA Graphic DesignSouth-Russian Humanitarian Institute
Sep 2000 - Jun 2004Rostov-on-Don, Russia