About me
Having worked across both startup and corporate businesses in fashion, ents, beauty and FMCG, here are a few of my specialties;
⚡ Millennials and Gen Z
💬 Storytelling and building narrative arcs
🛎️ Beauty and Fashion, Music, Entertainment
🧠 Content auditing and analysis
📗 Brand identity and purpose
🌍 Content and social media marketing
🏄 Influencer Campaigns and Management
📱 Social media strategy
💻 D2C strategy; website, blog/editorial, app, CRM
💸 Paid media (social)
Projects credited in
- NARS Orgasm for FeelUnique.comModern, audacious and iconic, NARS combines high style with pioneering beauty, underpinned by the words of Founder, François Nars, “Don’t be so serious; it’s only makeup!” Agency - Curation Zone⠀ Production Company - ffrench boutique⠀ Director/Producer - Me DP @jc_dop⠀ 1st AC - Giovanni Compagnoni⠀ Gaffer - Sebastian Kudanowski⠀ MUA @nibrasmakeup ⠀ Hairstylist @magshairstylist⠀ Models - @lizaganenko @charislechel @anettletigre⠀ Runner - Rebecca Drummond Cribb ⠀ Editor - @cut_by_d at @gps_ldn⠀ P
Work history
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Content ConsultantSelf Employed
United KingdomFreelance
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Head of ContentALIGNE
- London, United KingdomFull Time
-Create content strategy and calendar for multi-brand fashion retailer, The Founded (EU excl. UK) and sustainable fashion brand, Aligne (UK)
-Devise quarterly and monthly content calendars as well across both brands to present back to MD and wider teams
-Lead monthly workshop and ideation sprints with Content teams
-Presenting quarterly and weekly multi-channel analytics across The Founded and Aligne
-Managed social media calendar and output for Aligne and The Founded, implementing content-led direction for both brands, leading the team in building and executing new content franchises to make for ‘sticky’ feeds and ensuring consistency in tone of voice across channels with proofing and weekly meeting updates with social media teams
-Commissioned and briefed influencers, external and internal writers for SEO-optimised trend-led blog content
-Launched Aligne.co in 23 EU territories. Manage site content and tech development. Creating CRM strategy for UK and DE audiences
-Led Aligne.co site redesign and launch
-Delivered sellout collections and co-ordinated influencer collaborations with Brittany Bathgate and Lydia Tomlinson, generating PR from international titles including Vogue, WhoWhatWear and Grazia
-Formulated brand identity and workshopped branding with Content and wider teams
-Launched brand’s performance marketing channels with a monthly increase on ROAS and conversion by 1-3 ROAS WoW
-Leading and co-ordinating all brand campaign and Ecom shoots
-Led ideation sessions with Content teams for owned channel and Aligne retailer channels
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