About me
I am a senior B2B and B2C marketing/communications professional with 10+ years experience in publishing (adult & children's literature in consumer & school/library marketing), broadcast television and digital advertising in the US and the UK. My experience includes event management, digital marketing, PR and strategy.
Work history
U
U
Head of MarketingUndertone
London, United KingdomFull Time
Built marketing and communications function in the EMEA region. Responsibilities included:
Strategy Development
Developed and implemented strategic and tactical marcomms plan to drive commercial leads and brand awareness. Managed US$500k budget.
Brand Management
Developed multi-platform campaigns to promote brand awareness and new products
Ensured consistent brand messaging and communications across collateral, web, newsletters, social media, etc.
Event Management
Negotiated, planned and executed major sponsorships and client events (eg. dmexco, Cannes Lions, MWC, AdWeek, road shows)
Public Relations
Developed thought leadership pieces (concept to copy)
Oversaw press office activities: press releases, pitching comments/news stories, liaised with journalists
Managed external PR agencies (UK & DE markets)
Content Strategy Development
Developed strategy, schedule and content
Consulted with key departments on subject matter and to coordinate release dates
Developed marketing collateral (content to design concepts for brochures, website, etc.)
Commercial Liaison
‘Go to’ person for commercial team
Developed sales enablement materials
Advised on client pitches and presentations (eg. trading agreements)
Member of EMEA management team
Marketing Communications ManagerCNBC
- London, United KingdomFull Time
Planned and implemented strategic and tactical B2B and B2C marketing initiatives across EMEA. Key responsibilities included:
Campaign Management
Managed US$6million ad budget
Worked with external media planning agency to establish strategic barter relationships with print, digital, OOH and broadcast media partners and managed existing relationships
Management of media agency
Managed Special Projects
Developed and executed marketing plans for digital products and special initiatives
Brand Management
Liaised with colleagues in US and APAC to ensure brand was represented accurately across all external and internal communications
Created brochures, sell sheets, newsletters, promotional merchandise
Managed external creative agency
Strategic Partnerships
Researched organisations and events with which to partner; negotiated and executed strategic media partnerships and nurtured existing relationships
Event and Sponsorship Management
Managed marketing activity and corporate hospitality at major international events including the World Economic Annual Meeting, World Travel & Tourism Council, C-suite events
Communications Management
Worked with external PR agency to generate coverage in trade and national press
Ensured CNBC brand and its news content had a strong presence across social media channels
Contributed to global NBC Universal newsletters
Informed employees of key developments within the company
Member of NBC Universal International Marketing Council
Managed Marketing Associate and department intern programme
+ Show more
Skills
- Digital Marketing
- International Marketing
- B2C Copywriting
- B2B Copywriting
- Market Strategy
- Presenting
- Project Management
- Event Management
- Advertising Campaigns
- Content
Education
C
C
Post graduate professional degree in MarketingCIM | The Chartered Institute of Marketing
- London, United Kingdom
On going studies
N
N
Certificate in MarketingNew York University
- New York, United States
Marketing courses in marketing management and principles of marketing
+ Show more