About me

I’m a senior strategist with 16 years’ client, agency and journalism experience. Confident leading integrated marketing from start to finish — new business, strategy development, and drafting scopes of work, and due to previous department head experience, governing creative, production, distribution and evaluation. Career highlights include: - Established and grew five content teams (agency-side, in-house and publishing) - Quadrupled number of retained accounts under my leadership in under a year (Mission agency) - Responsible for tens of millions of pounds’ media and production budget with objective-busting results (The National Lottery, M&S) - Launched three of the US’ most highly trafficked online brands in the UK - Appeared as a media expert in broadcast (BBC, Sky News) and print (The Guardian, WSJ) #13 on The Drum’s “30 under 30 in digital” list in 2014 - Hosted panels at Cannes Lions on diversity, authenticity and innovation, and videos with award-winners, in 2017 Commercially savvy with client-facing sensibilities, I have global B2C and B2B experience in the following sectors: technology, FMCG, luxury, beer wine and spirits, automotive, tourism, hospitality, fashion, health, gambling, and CSR. Client highlights: IKEA, Jaguar Land Rover, Camelot, Google, Hertz, Moët Hennessy, Peroni, Danone, Huawei, EY, Amazon, Durex, Nurofen, Nando’s, Pirelli, Diageo, Marks & Spencer, Intel. Extensive use of digital insights tools such as Crimson Hexagon, Sysomos, Social Bakers, Sprout, Google Analytics; fluent at both Keynote and PowerPoint

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Work history

Strategy DirectorOLIVER Agency
Feb 2021London, United KingdomFreelance
Returned to Oliver and its Danone team to assist with an Activia campaign, and oversee strategy and creative development of global playbooks for several other Danone brands (Danette, Danonino and Oikos).
Strategy DirectorAdjust Your Set
Jan 2021 - Jan 2021London, United KingdomFreelance
Month-long return to AYS to refine Beauty Pie’s brand strategy; consult BBC Creative on their internal briefing processes to improve the quality of their creative output, and oversee the development of a B2B social and digital strategy for Legal & General.

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Skills

• Advertising
• Events
• Marketing PR
• Digital
• Blogging
• Content
• Content Strategy
• Native Advertising
• Digital Product Management
• Digital Product Development
• Digital Product Testing
• Digital Product Strategy