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After acquiring the license for the UK launches of popular US sites Kotaku and Lifehacker, I worked to a rapid hiring, prototyping and development period (just eight weeks), with the sites joining stablemate Gizmodo UK in April 2014. As Senior Editor of all three sites, I managed six people (plus freelancers), budgets, and any commercial briefs which expanded beyond display. In my tenure, we met (and eclipsed) traffic targets, and smashed advertising figures across the board. I also worked closely with the sites' communities, managing reader meet-ups and other commercial / marketing opportunities which involved readers.
After 2.5 years at the helm of one of the world's largest sites, it was time to usher in UK versions of two more high-profile US titles from the Gawker Media family: Kotaku, the gaming site, and Lifehacker, the bible for living and working smarter. Once again I led the pitch for acquiring the licenses for both sites, and after an eight-week period of agile prototyping, developing, product testing, hiring of eight full-time editorial staff members, the two sites launched to positive media coverage, higher-than-expected traffic, and crucially, exclusive commercial sponsors. During my tenure in this role we grew Future Publishing's technology and gaming offerings to become one of the largest players in the UK market, and I was rewarded with a number 13 placement on industry title The Drum's annual '30 under 30 women in digital' list.
Thanks to my strong working relationship with Gawker Media, I was able to lead Future Publishing's pitch to acquire the UK license of its flagship title, Gizmodo, one of the world's largest consumer technology websites. What followed was an intense period of wireframes, prototyping and development work, alongside hiring an editorial team from scratch, and securing high-profile commercial partners for launch. While in this role I pitched for, and project managed Future's first successful native advertising campaigns, helping create the guidelines for what would soon become an in-house content strategy team, and brought sponsors and readers together in a series of community events.
Having fostered a relationship with Gizmodo's editors over the years while attending international conferences and trade shows, I noted a lack of editorial output during UK hours, so pitched myself forward as their new UK contributing editor. Managing all output during UK working hours, I toiled on the site's news, reviews and features offerings, and helped bring in new freelance support.
Jumping onboard during a crucial time in T3's history, as magazine sales were (and still are) declining, I assisted the new editor in redesigning the site and reshaping its editorial output.