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Reporting and working directly with the Global Marketing Director and CMO Building effective and lead generating campaigns for specific verticals; ecommerce and competitor customer migration, producing an average of $1million in opportunities per quarter. Working within Marketo and Salesforce to run and organize all marketing programs such as emails, ebooks, webinars, and events. Producing copy for emails, landing pages, and advertisements relevant to my campaigns. Utilizing Adobe suite to design creatives relevant to my campaigns. E.g. landing pages, emails, ebook / handbook covers, advertisements. Developing content abstracts and outlines for ebooks, handbooks, and blogs before handing of ideas to the content development team. Designing campaign specific landing pages and using basic knowledge of HTML and CSS to produce and edit landing pages. Managing and running all company events including, tier 1 conferences, user conferences and field seminars domestically and internationally. Working closely with the sales managers and COO to make sure that all marketing generated leads are followed up with and nurtured properly. Also coordinating with all of sales for events.
Reporting directly to the CMO and Marketing Director, compiling weekly status and data reports. Developing and deploying all advertisements on Facebook, Google, Twitter, Pinterest and other partners including mobile platforms. Brainstorming and implementing new targets, copy and creative to keep ads at the forefront of societal interests and passions. Researching and building partnerships with potential ad and cross marketing partners. Working to help improve ad spend by analyzing lead generation in accordance to weekly and monthly spend and finding areas where cost can be optimized. Using data from Google Analytics, Facebook Business Manager, Salesforce and Marketo. Compiling weekly data reports on all advertisements, emails, webinars and website split test performances. Running website split tests through Optimizely to find areas where site content and layout can be optimized for increased engagement. Implementing pixels and tag rules on Google Tag Manager to enhance website analytics and the tracking of site engagement. Assisted in the creation of monthly promotions, including landing page set up, copy and creative.
Providing marketing support and project management to the company and the account executive team in the fields of brand consulting & creative, property representation, content & distribution, technology & ventures, and athletes & personalities. Helping to develop events for NFL Alumni centered on Super Bowl XLVIII. Working with Del Frisco’s, Harman and Westwood One. Reporting directly to the CEO Peter Murray. Managing schedule, corporate records, expenses and client relationships. Directed the redesign of Insignia’s website and social media. Worked directly with the creative team from Chowder Inc. to develop new templates and programming for the website, creating a new digital experience. Monitoring Insignia’s Twitter, Facebook and LinkedIn accounts. Actively monitoring clients’ presence in print and digital media through extensive research on various media platforms. Preparing and directly executing correspondences between Insignia, its clients and its prospects. Including, creating and developing Power Point presentations for new business pitches and clients, such as NFL Alumni Pro Football Legends, The International Champions Cup, the ACC & the Miami Dolphins. Conducting research for client presentations and creating sponsor prospect lists using The List Online. Researching and calculating media spend percentages to evaluate client cost efficiencies. Attending client and brainstorm meetings concentrated on project developments, new business ideas, prospecting and event planning.
MSc Strategic Marketing Candidate